Issue link: https://digital.copcomm.com/i/884376
106 / the tasting panel / october 2017 INTRO-VINOUS Expanding 3 BADGE ENOLOGY LAUNCHES A NEW LINE AND NEW PACKAGING by Emily Coleman T he Sebastiani family began selling wine in the Sonoma Valley more than a century ago, so when fourth-generation vintner and 3 Badge Beverage Corporation President August Sebastiani established a wine and spirits company in the area, he already had roots running deep within the Sonoma Valley wine scene. As he launched new brands, Sebastiani looked to create additions that would pres- ent both great value and approachability to a variety of consumers. August Sebastiani, President of 3 Badge Beverage Corporation. Roots