The Tasting Panel magazine

October 2017

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Page 66 of 124

66  /  the tasting panel  /  october 2017 IT'S EUROPE'S LARGEST WINERY, PRODUCING WINE IN EIGHT OF SPAIN'S DO REGIONS by David Ransom Y ou may know the brands Jaume Serra Cristalino, Pata Negra, Viña Arnáiz, and Don Simon, but you probably haven't heard of the company behind them. That's because for the last 125 years, Spain's J. García Carrión, one of the largest wine producers in the world, has made a habit of not putting its name on the label—choosing instead to focus on regional identity and unique brands. This year, with an eye towards increasing its U.S. footprint, J. García Carrión has embarked on a series of product initiatives in the field and technological upgrades at home. "The U.S. market is very important for us, and we are in the process of building out our team in strategic areas of the country to better serve our customers as we introduce new products and grow sales," says Tom Bernth, J. García Carrión has built a reputation for producing wines of outstanding quality across the full spectrum of price categories in eight of Spain's DO regions. PHOTOS COURTESY OF J. GARCÍA CARRIÓN Why Buyers Need to Know J. García Carrión:

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