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B M & T ••• March/April 2017 ••• www.blackmeetingsandtourism.com 32 T R AV E L DATA MAYOR GARCETTI AND LOS ANGELES TOURISM & CONVENTION BOARD ANNOUNCE RECORD 47.3 MILLION VISITORS IN 2016 L.A. Becomes First U.S. City Destination to Surpass 1 Million Chinese Visitors L os Angeles Mayor Eric Garcetti and Los Angeles Tourism & Convention Board (L.A. Tourism) President & CEO Ernest Wooden Jr. recently announced Los Angeles welcomed 47.3 million visitors in 2016, surpassing mid-year forecasts and breaking visitation records for the sixth consecutive year. The new record is 1.7 million visitors higher than 2015's total, an increase of 3.8% from the previous year. New tourism records were set for overall domestic and international visi- tation. Total domestic visitation reached 40.2 million, a 3.8% increase over 2015, and 7.1 million international visitors made Los Angeles their ulti- mate destination, a 3.5% increase over the previous year. In 2016, Los Angeles also became the first ever U.S. city destination to welcome more than 1 million visitors from China, the destination's number two international market behind Mexico. China alone accounted for 75% of the destination's overall inter- national growth, derived from the mar- ket's year-over-year growth of nearly 22% – the seventh consecutive year of at least 20% visitation growth for China. L.A. Tourism will continue to invest in the market with plans to expand its footprint: Chengdu will become L.A. Tourism's fourth China office when it opens by the end of June 2017, join- ing Beijing, Shanghai and Guangzhou. India was L.A.'s second-fastest growing international mar- ket, an increase of 10.2%. L.A. Tourism established official representation in this market in 2016 as well as the Gulf/Middle East, an important connection point for visiting Indian travelers. "Tourism is booming in Los Angeles, and it's helping to drive our whole city's economy forward," said Mayor Garcetti. "My goal is to welcome 50 million tourists to our city by 2020, and new attractions like the Lucas Museum of Narrative Art will have even more people from around the world lining up to come to L.A." "Global desire for the Los Angeles experience is at an all- time high, a fact largely attributable to our city's celebration of diversity and creativity, from which thriving culinary, cultural and lifestyle scenes have emerged," said Ernest Wooden Jr., president & CEO of the Los Angeles Tourism & Convention Board. "Fantastic new hotels are opening their doors with fre- quency, chefs are exploring innovative creative territories, note- worthy cultural institutions are choosing to call L.A. home and people want to be a part of the L.A. lifestyle. We are thankful for all of these individuals and entities which make Los Angeles the place that record-setting numbers of people want to visit." L.A. County's average occupancy rate for 2016 reached 81.3%, surpassing 80% for the first time in County history. A record 29.2 million hotel room nights were sold countywide with ADR reaching a new high of $171.95, an increase of 8.6% over 2015. L.A. County is the only U.S. market to reach double- digit RevPar growth at nearly 11%. Tourism is among the largest and healthiest contributors to the Los Angeles economy, supporting an average of more than 500,000 jobs in the Leisure & Hospitality sector last year. For more information, visit the official visitor information website of Los Angeles at discoverLosAngeles.com, join the more than one million people who follow L.A. Tourism's Facebook page at facebook.com/LosAngelesFan, or follow @discoverLA on Twitter, Instagram and Pinterest. ERIC GARCETTI ERNEST WOODEN JR. Photo Credit: Mark Wilson Photo Credit: Andrew Zarivny Santa Monica Pier, Echo Park, Los Angeles