Issue link: https://digital.copcomm.com/i/856624
pressure in both directions helps you to communicate. In fact, making the pitch a discussion as soon as possible will relieve the pressure on both sides quickest. It makes the recipient a participant. People are more invested in what they participate in. He recommends pitching your idea in one sentence, then in three sentences in more detail, and then finally, in 10 sentences with even more detail. By the third set of sentences, you should aim to be in an active conversation with your audience. The final panel I attended, "Anatomy of a Workflow-Minimizing Costs for Productions," sponsored by Panasonic, consisted of a panel of tech wizards that centered heavily on cameras and video codecs, who continually reiterated that communication among departments is the most important characteristic of creating a productive and efficient workflow. Additionally, we should all consider "snowflake" workflows or workflows that are custom-created to each and every project. And while audio was barely touched on and post only lightly mentioned, Mitch Gross, Cinema Product Manager, Panasonic USA, cited not considering post as a major common mistake. And Steve Wolfe, CEO/ Producer, Sneak Preview Entertainment ( 500 Days of Summer, Twin Falls Idaho), did summarize the need for good audio expressing that a film can have bad picture but if your audio is terrible, your film will be unwatchable. While the conference offerings represented a clear concern with contract negotiation skills, pitching concepts, finding benefactors, selling created content, and minimizing production costs, the overall message was clear; it is a new game and the specificity of distribution and marketing outlets allows for the development of, not only the rare big-budget feature concepts but, what would be traditionally more risky project development. Producers are advised to have lots of irons in the fire and to look at each other as partners and not competition. Perhaps this is good advice for us, too. •