■ ■ ■ ■ Stereoscopy
Some preconceptions are diffi cult to shake. When most people think of cognac, they visualize older gents relaxing in well-worn, overstuff ed leather chairs while sipping the liquor from a heavy lead-crystal glass in one hand and an expensive cigar in the other. Per- haps that was an accurate depiction from days of old. But today, the picture is far diff erent.
34 March 2010
And that is just what Maxxium wanted to show. When
Maxxium, which owns Courvoisier cognac, wanted to up- date its brand and reconnect the spirit of Courvoisier with its cocktail heritage, it hired integrated marketing agency White Label to do just that. With the help of production company Atticus Finch, they set out to shatter that im- age—literally and metaphorically—in an advertising spot that was shown in stereoscopic 3D.
