Issue link: https://digital.copcomm.com/i/737949
STORAGE NEWS www.postmagazine.com 45 POST OCTOBER 2016 G‑TECH & ATOMOS PARTNER TO STREAMLINE 4K WORKFLOWS CULVER CITY, CA — G-Technology (www.g-technology.com) and Atomos (www.atomos.com) have col- laborated to create a suite of storage solutions designed to streamline the content creation process. The new solutions include the ev Series Reader Atomos Master Caddy Edition, the Atomos Master Caddy 4K by G-Technology and the Atomos Master Caddy HD by G-Technology. In addition, the G-Technology ev Series Reader CFast 2.0 Edition sup- ports fast CFast media cards for 4K video workflows for people using pro- fessional cameras. Furthermore, the rugged and lightweight G-Tech 2TB G-Drive ev RaW has been updated with up to 100 percent more capacity. "Data management and the cre- ative processes used in the media and entertainment industry are con- stantly evolving," says Mike Williams, vice president of G-Technology, a Western Digital brand. "Time is mon- ey when it comes to the ability to transfer and ingest captured 4K, HDR and HD video from production into post production. Eliminating some of the headaches that comes with that can make all the difference, and that's exactly the genesis of these new advanced storage solutions. It's been especially rewarding working with Atomos on these new-generation products that help streamline the creative workflow process." "Media affordability and faster workflows are two pillars that have made Atomos one of the fastest growing companies in the video in- dustry," adds Jeromy Young, CEO and co-founder of Atomos. "Our partner- ship with the G-Technology brand fur- ther enhances media affordability and takes workflows to breakneck speeds, directly integrating our Master Caddy into the G-Technology ev Series family ecosystem. We are always extremely proud to partner with industry leading solutions like G-Technology, delivering Apple ProRes 4K HDR for under $150 per hour with the peace of mind of a guaranteed manufacturer's solution." The Atomos-compatible Reader and Caddys by G-Technology helps solve the challenge of getting media from the set into the edit suite. With SSD configurations achieving transfer rates surpassing 500MB/s, the Atomos Master Caddy 4K by G-Technology inserts directly into any Atomos-compatible recorder. The Caddy then slides into the ev Series Reader Atomos Master Caddy Edition, which slips into any G-Dock ev or G-Speed Shuttle XL with ev Series Bay Adapters. This combination makes quick, cable-free work of transferring footage into main project storage, creating backups and quickly turning around formatted media. Now avail- able, the manufacturer's suggested retail price is $99.95 for the 1TB HD version, $149.95 for 256GB, $249.95 for 512GB, and $349.95 for 1TB in the SSD- based versions. Leveraging high-perfor- mance USB Type C connec- tivity, the ev Series Reader Atomos Master Caddy Edition is one of the latest accesso- ries in the Evolution Series of high-performance, flexible storage solutions. Easily slipping the Atomos Master Caddy 4K or HD versions by G-Technology into the Caddy, users can transfer content quickly from the Atomos recorder into an ev Series-compatible or other G-Technology storage solution. When shooting on-the-go, it can be used as a standalone device to review, log, and backup footage. Available in September, it has an MSRP of $99.95. In addition to the Atomos- compatible line, the G-Technology brand also released the CFast ev Series Reader and G-Drive ev Raw 2TB at IBC 2016. Featuring a styl- ish and durable aluminum case, the CFast ev Series Reader is a profes- sional reader for CFast 2.0 media used by a variety of popular camera brands today. Designed to optimize and simplify 4K video workflows, the ev Series Reader CFast 2.0 Edition can quickly transfer content from the CFast 2.0 media onto any ev Series-compatible drive like the G-Speed Shuttle XL with ev Series Bay Adapters, the G-Speed Studio XL with ev Bay Adapters, the G-Dock ev with Thunderbolt, and the ev All-Terrain Case. The reader also leverages high-performance USB 3.0 connectivity for fast footage trans- fers and backup on the go. Available now, the MSRP is $99.95. Fitting easily into a backpack or camera bag, the G-Drive ev Raw is lightweight and when coupled with the protective bumper, can withstand a 1.5m drop. As part of the Evolution Series, it can either be used as a standalone device, or with the G-Dock ev with Thunderbolt, the G-Speed Shuttle XL with ev Bay Adapters or the G-Speed Studio XL with ev Bay Adapters for ultra-fast transfers and editing. Now avail- able, pricing is $129.95 for 1TB and $159.95 for 2TB. AXLE STARTER NOW PACKAGED WITH NEXIS | PRO BOSTON — Axle Video (www.axlevideo.com), which develops software to manage video and still image media, has announced that its Axle Starter entry-lev- el media management software is now included with all configurations of Avid's NEXIS|Pro storage plat- form. Customers receive a two-user license for Axle Starter software with each NEXIS|Pro purchase. Starter carries a retail value of $495 and can be upgraded to full two-user or five-user license blocks of Axle Video's 2016.2 media management software. Avid NEXIS|Pro media storage supports all the top media creation applications, including Avid Media Composer, Adobe Premiere Pro and Apple Final Cut Pro X. "With the prevalence of high-resolution video, production teams of all sizes need affordable high-capacity, high-performance media storage," says David Colantuoni, senior director of product management, Avid. "Avid NEXIS|Pro offers the ability to effortlessly store hundreds to tens of thousands of hours of high-res video and support 4K production teams. With Axle Starter media management now included with Avid NEXIS|Pro, media professionals can more efficiently find, share, use/reuse and review media stored on Avid NEXIS|Pro." "Axle Starter provides the simple yet powerful capabilities customers need to take full advantage of the value delivered by their Avid NEXIS|Pro storage," says Sam Bogoch, CEO of Axle Video. "With its browser-based access to every video, audio, and still image file from any laptop, tablet, or smartphone, Axle Starter software comple- ments and adds a new dimension to the excellent value proposition of Avid NEXIS|Pro storage."