Issue link: https://digital.copcomm.com/i/724677
www.postmagazine.com 42 POST SEPTEMBER 2016 REALITY virtual Kate Moss stars in Charlotte Tilbury VR project LONDON — Global beauty brand Charlotte Tilbury recently debuted a new virtual reality experience starring supermodel Kate Moss. The VR experience was created in conjunction with global content production studio and VR specialists Happy Finish, and film director Antoine Wagner. The project is part of a global campaign that celebrates the launch of Moss's debut fragrance, Scent of a Dream. The project was shot using the Nokia OZO profes- sional VR camera. It can be viewed on VR headsets, including Samsung Gear, or on Google Cardboard, while mobile and desktop users can access a version of the experience via the Facebook and YouTube apps. Consumers are also able to interact with the experience in-store via Scent of a Dream VR pods. The VR experience was filmed and imagined by artist/director, Antoine Wagner, and captured on the same set as the iconic Scent of a Dream film (also starring Kate Moss), shot by director, Baillie Walsh. "Virtual reality enables you to visualize the invis- ible," says Wagner. "It made sense to collaborate with Charlotte on a virtual reality project…It was the only medium that could really express the enormity of Charlotte's vision: a vision which explores the multifarious layers, codes, references and ideas for her new perfume…Kate had already tried VR, and was very excited to be a part of our project. She is the dream person to be lost in the universe with." "Charlotte Tilbury isn't afraid to be pioneering and as a brand it is fast becoming one of the most technologically engaged in the fashion/beauty sector, daring to venture into a brave new world of content by being one of the first to use VR to communicate the brand message," adds Daniel Cheetham, chief interactive officer at Happy Finish. "It's a bold move by an aspirational brand that's bravely embarking on a new direction by leverag- ing a new medium." Happy Finish credits include VR VFX supervisor Davide Preite; VR produc- er Charly Levene; 360 DPs Elliot Graves, James Brown and Jamie Mossahebi; 360 VR shoot producer Sam Adam; and DIT Ghandi El-Chamaa. GoPro ships VR rig SAN MATEO, CA — GoPro (www.gopro.com) is now shipping pre-orders of its Omni spherical VR capture solution. The six-cam- era capture rig is designed for GoPro cameras and offers an end-to-end content creation ecosystem for easily capturing and publishing virtual reality content. Omni features six Hero4 Black cameras. At its core lives a syn- chronization mechanism that allows all six cameras to act as one. By powering on the primary camera, all-six cameras are activated. Users can adjust the shooting mode on the primary camera, and all of the other cameras automatically align on the same mode. The aluminum frame is designed to draw heat away from the cameras, increasing thermal performance for improved run time. Users have a number of power options, including an external battery pack (included in the all-inclusive package), or the individual Hero4 Black batteries. It also allows for the rig to be powered only with external battery power, removing the Hero4 Black batteries for further heat dissipation. Metadata recorded onto each file and SD card from the Omni synchronization mechanism allows for worry-free data transfer and content manage- ment. Drop the cards out of Omni, plug them into a USB hub and each card will be automatically orga- nized by camera into a neat filing system. Omni Importer is included free with AVP 2.5 software. Omni Importer solves 90 to 100 percent of the stitching challenges. Pros can then use AVP and new NLE plug-ins to manually fine tune their stitching, geometry and colors. Technicolor opens VR/AR 'Experience Center' LOS ANGELES — Technicolor (www.technicolor.com) has opened the Technicolor Experience Center, a new facility that will develop high-concept content, platforms and technology for virtual reality (VR), augmented reality (AR) and other immersive media applications. The facility is being led by Marcie Jastrow, who was appointed senior VP of immersive media for Technicolor. Over the past two decades, Jastrow has earned a track record in the entertainment industry for building innovative teams, technology and workflows that bring ground-breaking projects to mar- ket, and has led Technicolor's efforts in developing new partnerships. Based in Culver City, CA, the Technicolor Experience Center occupies a pur- pose-built space that enables communities of artists and technologists across teams at Technicolor, as well as partners, to discover and create immersive experiences throughout entertainment, advertising and other commercial ap- plications. As the parent company to The Mill, MPC and Mr. X, Technicolor has worked on dozens of VR and AR projects, including The Guardian's 6x9 (The Mill), Nike's Turkey 360 (The Mill), 20th Century Fox's The Martian (MPC) and Felix & Paul Studios' Introduction to VR (MPC). Work is also underway on up- coming VR releases for Warner Bros.' Suicide Squad (MPC), MGM/Paramount's Ben-Hur (Mr. X), and Jack Daniels' marketing campaigns (The Mill). Meanwhile, Technicolor's research and innovation labs are developing a wide range of foundational technologies, such as immersive formats and tools, that are being applied to enhance the creation and distribution of immersive content. "The Technicolor Experience Center creates a vibrant ecosystem that enables our teams, partners and customers to advance the state-of-the-art in this new form of storytelling," says Tim Sarnoff, Technicolor deputy CEO and president of production services.