Issue link: https://digital.copcomm.com/i/687399
56 / the tasting panel / june 2016 B ack in the late 1980s, "The Legend of Zelda" took the world by storm, selling to 6.5 million gamers in the brand new console gaming market. The quest-style game was surprisingly complex, with many layers, opponents and risks. Yet, Nintendo, a massive video game publisher, was successful due to their tight design, allowing gradual introduc- tion of the goals of the game through an intuitive interface. It has been 40 years since the first home videogame systems hit the scene, and today there are more gamers than ever before. Studies indicate: 75% of American households play on average 20 hours per week; their average age is 37; 40% are female; and, since 2006, the first week of a top-selling video game's launch outsells the top three-selling movies combined for the same period. Game developers have achieved unprecedented user adoption, which has not been translated to business applications . . . until now. INSIGHTACTION PROVES GROWING REVENUE IS NO GAME . . . OR IS IT? by Rich Manning / photos by Nick Wong GAME CHANGERS THE INSIGHTACTION PROVES GROWING REVENUE IS NO GAME . . . OR IS IT? by Rich Manning / photos by Nick Wong TECHNOLOGY