The Tasting Panel magazine

June 2016

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Page 84 of 132

84  /  the tasting panel  /  june 2016 Fred Dame, MS, VP/ Prestige Accounts for American Wine & Spirits (a division of SWS of CA), and Geoff Kruth, President of A Conversation with Geoff Kruth, MS PRESIDENT, GUILDSOMM.COM, PETALUMA, CALIFORNIA Fred Dame: I know that the Guild of Sommelier Education Foundation was founded in 2005. What year was launched? Geoff Kruth: We began building the platform in the fall of 2008 and officially launched in March of 2009. Why do you think it was needed? At that time, technology began focusing on linking people around the world through social media. There was already Facebook and Wikipedia, but there was a need to link professionals and collect information in a way that was specific to the world of wine. We took the opportunity to do that, and it has proved immensely successful. photos by Alexander Rubin

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