Issue link: https://digital.copcomm.com/i/646914
OUR INNOVATOR OF THE YEAR march 2016 / the tasting panel / 45 OUR OUR Campbell Brown (center), fifth-generation family member from Louisville- based spirits company Brown-Forman, uses InsightAction business intelligence software as Brown-Forman's Tara Schmitt, Division Finance Manager–Midwest, and Jeremy Shepherd, VP Division Director–Midwest U.S. and Canada, look on. huge task. Although this data is historically published by governmental agencies and the private sector, they never knew how accurate or how current these facts were at the time. "We realized how precious good—and reliable—data is when it comes to deciphering industry variables," Brown continues. "When we found InsightAction, our new resource for sales and marketing data, we saw them as our magnifying glass to help us intelligently and accurately discuss our brand and sales status to potential distributor partners and customers in the Canadian market. They were able to put all the information in place: one source to help us not only be on target across multiple markets and be even more competitive and insightful than we ever would have been on our own." InsightAction is an innovative business intelligence software company that has the ability and know-how to convert information in any volume, format and frequency into valuable business insights so their clients can make the right decisions in real time. InsightAction has mastered the solutions game when it comes to managing complex data for varied business