Issue link: https://digital.copcomm.com/i/646914
Brewed in Holland. Imported by HEINEKEN USA Inc., New York, NY. ©2016 HEINEKEN ® Lager Beer. Brewed in Holland. Imported by HEINEKEN USA Inc., New York, NY. ©2015 HEINEKEN® Lager Beer. SUMMER SALES. START WITH 3 INGREDIENTS. SUMMER REPRESENTS NEARLY 35% OF ANNUAL SALES FOR THE BEER CATEGORY 2 CONSUMERS ARE SEEKING HIGHER QUALITY PRODUCTS WITH CREDIBILITY 3 GET IN THE MIX, CONTACT YOUR SALES REPRESENTATIVE • 360º PROGRAM WITH COMPELLING C0-PROMOTIONS: • LIMITED EDITION PACKAGING, ENGAGING POS AND DYNAMIC DISPLAYS • DIGITAL PLATFORMS SPECIFICALLY CREATED TO MAXIMIZE CONVERSION WITH COMPELLING C0-PROMOTIONS: , ENGAGING POS AND DYNAMIC DISPLAYS THE ULTIMATE GRILLING PARTNER 2016 MAY- SEPT AVAILABLE 35 % 3 1. Source: HASS Avocado Board Arrival Volume Sept. 6, 2015 vs. PY 2. Source: Nielsen Scan FDCM FYTD 2015 $ Volume, $% chg. Cs YAGO, Nielsen Consumer/Channel Facts Dos Equis 2014 3. Source: HUSA 2015 Category Vision Growth Driver Study HEINEKEN LAGER IS MADE WITH THREE NATURAL INGREDIENTS: HOPS, WATER AND BARLEY. • 360º PROGRAM WITH COMPELLING C0-PROMOTIONS: • LIMITED EDITION PACKAGING, ENGAGING POS AND DYNAMIC DISPLAYS THE #1 SELLING AVOCADO IN THE U.S. 1