Issue link: https://digital.copcomm.com/i/613047
www.postmagazine.com 10 POST DECEMBER 2015 BITS & PIECES BENT IMAGE LAB CELEBRATES THE SEASON WITH KELLOGG'S PORTLAND, OR — Bent Image Lab (www.bentimagelab.com) recently created a stop-motion animated TV spot for Kellogg's Rice Krispies that features the cereal brand's iconic Snap, Crackle, and Pop characters. Pop to Life also marks a milestone for the brand, as its lead characters make their debut in 3D animation. Bent Image teamed with Leo Burnett USA to create a spot that would celebrate the tradition of kids and parents making and decorating Rice Krispies treats for the holidays while bringing these treats to life and having them interact with the Snap, Crackle, and Pop characters. According to Derrick Huang, executive producer at Bent, "We felt a great responsibility for how we treated Snap, Crackle, and Pop, since this is the first time ever that they are being shown as 3D characters." Bent spent 10 weeks on the spot, handling all visuals, including the live-action shoot (on Red Epic Dragons), stop-motion Rice Krispies treats (shot against bluescreen with Dragonframe), CG characters (built in 3DS Max; rendered in V-Ray) and compositing (all in Nuke). Visit postmagazine.com for the full Q&A with Huang. WHITEHOUSE CONTINUES KATE SPADE COLLABORATION NEW YORK — Whitehouse Post (www.whitehousepost.com) continues its work for Kate Spade Collaboration with a new holiday "Miss Adventure" short that appears on the global lifestyle brand's Website (https://www. katespade.com). The video runs just under four minutes and represents the fourth installment. Actress Anna Kendrick returns for this "Miss Ad- venture," and is joined by Girls star, Zosia Mamet. Mari Hiller directed Joy Ride, which picks up where the fall 2015 film left off. White- house Post editor Ethan Mitchell cut the previ- ous "Miss Adventure" installments, and here, uses editorial pacing to share how the actress- es deal with boredom through clever dialogue. Melissa Merino assisted Mitchell on the edit. STUDIOS PARTNER FOR 'HAPPY HONDA DAYS' HOLIDAY SPOTS SANTA MONICA — Ad agency RPA recently collaborated with Brand New School (www.brand- newschool.com), South Music & Sound (www.south-music. com), and Lime (www.lime- studios.tv) on Honda's newest "Happy Honda Days" TV holiday campaign. In the holiday spots, directed by Ben Go, Honda emphasizes the magic and wonder of the holidays in fun, whimsical ways, connecting their vehicles to the moments that make the holidays so special. Each of five intricate spots were melded from three layers — live action (people/vehicles), miniature sets and matte paintings — bringing the world inside the Happy Honda Days house to life. The spots show someone opening up different doors of a wooden house, to reveal several holiday scenes, like snowball fights and ice-skating, all revolv- ing around Hondas. Production and VFX are credited to Brand New School; music was created by South Music & Sound; and audio post was completed by Lime. The live-action elements were shot on an Arri Alexa XT camera; CG animals and CG projections were created with Maya; matte paintings were created using Photoshop; and CG particles were completed with Houdini and Maya. Colorist Loren White relied on DaVinci Resolve. HOLIDAY HIGH — Bent Image Lab (www. bentimagelab.com) has been busy this holiday season. The Portland, OR-based studio not only completed a TV spot for Kellogg's Rice Krispies (see above) but also these popular, stop-motion animation spots for AT&T, featuring the phone provid- er's spokeswoman Lily, along with several beloved characters from the holiday classic, Rudolph The Red-Nosed Reindeer.