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July 20 - August 10, 2015 16 Working World l WorkingWorld.com W ith help from getAbstract, the world's largest library of business book summaries, Working World takes a quick look at the TOP 5 Business Books. 1. THE INNOVATIVE SALE Most salespeople strive to think creatively, but few know how. Sales consultant Mark Donnolo shows the way. Drawing on his background in art and design, sales consultant Mark Donnolo explains what creativity involves and how to master it. He lays out a comprehensive, detailed "Innovative Sale" program that salespeople can implement to develop unique, appropriate sales solutions for their customers. The Donnolo system – with its interlocking principles and imperatives – has some degree of complexity, but he offers comprehensive, carefully conceived and detailed instructions. Donnolo's manual also includes the Innovative Sale assessment tool to help you become more creative in the pursuit of creative solutions. getAbstract recommends Donnolo's informed, original treatment to sales professionals and managers. Mark Donnolo | Copyright © 2014 AMACOM, a division of American Management Association 2014 | 288 pg. | ISBN: 9780814433478 2. FROM ME TO WE "No man is an island," wrote poet John Donne. Maybe that's why collaboration makes so much sense? Janine Garner, founder of a collaborative business group, explains how working in partnership with others can boost your career and your business. She reports on female entrepreneurs worldwide who practice collaborative cooperation. For example, when Australian tax expert Melissa Browne opened her first company, she embraced group coaching to collaborate with other small accounting firms and share best practices, ideas and strategies. Garner explains why this collaboration required courage, trust, transparency and a willingness to share, and how to bring those factors to bear in your collaborative experiences. She tells businesspeople to face their fears and overcome their resistance to change, so they can shift "from Me to We" as they learn to network and share. The book's layout, including easy-to-read charts, diagrams, type and lists, makes the information even more accessible. getAbstract recommends Garner's insights into effective collaboration to managers, CEOs, start-ups, business owners and artists. Janine Garner | Wiley 2015 | 224 pg. | ISBN: 9780730318491 3. HOW THE WORLD SEES YOU Once you know who you are, and how to present yourself and your special talents, you'll be unstoppable. Shakespeare's Hamlet offered this sage counsel: "Know thyself and to thine self be true." If you don't understand what makes you uniquely you – if you don't know yourself – how can others perceive what you offer? For professionals and companies, being the distinctive exception means delivering increased, genuine value to your clients or customers. Branding expert Sally Hogshead shows you how to learn who you are and how the world sees you. She helps you identify your specific, powerful "Fascination Advantages" – your most effective personality traits – and explains how best to present yourself to others based on those advantages. While this level of self-inspection and self-promotion may seem a little over the top, the tools Hogshead offers are very useful, including a code that provides a free Fascination Advantage assessment. FEATURED ARTICLE by getAbstract Top Business Books