Issue link: https://digital.copcomm.com/i/534897
weaves through your website, your social media sites and anything else you use to promote yourself. Design elements should be consistent from one platform to the next as well. • Keep your presence alive in traditional media, too, making yourself available for interviews. Media appearances act as a third-party endorsement, casting you as an authority in your field. This also needs constant cultivation. If you were quoted in a newspaper article last year, then you're last year's news. Even worse, if your competitor is quoted in an article today, they've become more relevant than you and are winning the personal-branding war. • Branding yourself is not a one-shot deal. One of the biggest misconceptions about branding is that people expect to do one or two things to promote themselves and then figure they are done. Nothing could be further from the truth. Your branding effort never stops. It's like trying to become physically fit. You don't go to the gym for one week to get your dream body – nor would you expect that a good workout three years ago would leave you set for life. Your personal branding effort is the same way. It's ongoing. The bottom line is that creating a personal brand is one of the keys to success in today's world. By branding yourself – making sure the world knows who you are and the expertise you have to offer – you not only set yourself apart from your competitors but you also open the door to new opportunities. ABOUT THE AUTHOR Marsha Friedman is a public relations expert with 25 years' expe- rience developing publicity strategies for celebrities, corpora- tions and media newcomers alike. Using the proprietary system she created as founder and CEO of EMSI Public Relations (www. emsincorporated.com), an award-winning national agency, she secures thousands of top-tier media placements annually for her clients. The former senior vice president for marketing at the American Economic Council, Marsha is a sought-after advisor on PR issues and strategies. She shares her knowledge in her Ama- zon best-selling book, Celebritize Yourself, and as a popular speaker at organizations around the country. caprios tudio@gmail.com | francescocaprio.com FRANCESCO PHOTOGRAPHY HEADSHOTS 11669 Rochester Avenue #201, Los Angeles, CA , 90025 424-248-0304 Francesco Caprio JOB OPPORTUNITY