Issue link: https://digital.copcomm.com/i/534897
June 29 - July 20, 2015 21 Working World l WorkingWorld.com CAREER TRAINING three should be the very maximum on Twitter. A different etiquette exists on Instagram, though, and most Instagram followers will tolerate excess hashtags. Meanwhile, although hashtags can be used on Facebook, there's little reason to include even one. That's not the way people use that social media site. • Think geographically. If you are a local company that depends mainly on local clientele, a hashtag that links to your location works well. Hashtags such as #Seattle or #Bangor drop you into numerous conversations about your hometown. Since social media has become such a vital element of any comprehensive marketing strategy, understanding all of the nuances is critical. A hashtag may not look like much, but it's really a powerful tool that is a double-edged sword. If used correctly it can greatly bolster your marketing reach. Used incorrectly, it can have adverse effects or unintended consequences. With social media, your hashtag is your brand, so use it wisely. ABOUT THE AUTHOR Jay York, senior digital marketing strategist for EMSI Public Relations (www.emsincorporated.com), is an internet marketing expert with extensive experience in social media marketing dating back to the early days of MySpace and LiveJournal. Since graduating from the University of South Florida Business School, Jay has worked as marketing coordinator for an international IT training company; business development and branding manager for a startup restaurant management group; and CEO of his own social media management firm. HEMODIALYSIS, INC. HEMODIALYSIS, INC. 710 W. Wilson Ave., Glendale Ca. 91203 TEL: (818) 500-8736 Download Application from www.Hemodialysis-inc.com Fax application and H6 DMV printout to (818) 500-9452 We cannot process emailed applications; please fax or mail only. NOW HIRING FOR THE FOLLOWING POSITIONS: A Medical Company RN CERTIFIED HEMODIALYSIS TECH UNIT SECRETARY Experience required with knowledge of Word and Excel WAREHOUSE WORKER Electrical and plumbing experience. Delivery experience a must.