Post Magazine

December 2011

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OUTLOOK KNOWLEDGE & GROWTH A year that saw many new software releases is pro- viding lots of opportunities for those who offer different forms of professional media education. But they are still facing challenges brought on by the economy, competition and the Internet. The pros we spoke to for this piece — some offering in-person training, others producing online and downloadable media, and others offering forms of both — feel the industry is strong, but their views on the year ahead vary, and so do their positions on how to best serve those looking to expand their knowledge. JOHNATHON AMAYO VP, Production Moviola Hollywood, New York Moviola offers individual, group and corporate training on technology ranging from new digital cinema cameras, to editing set- ups and even engineering. you could shoot film and know how things would evolve. Today, if you shoot file-based, you may not have an understanding of what it is giving you or how to get the best bang for buck...which system will allow me to push this file and also save me money." WEAKNESSES: "Sometimes you can get locked into one per- son's vision. I try to stay away from this when I teach. I try to avoid pulling out that Avid is a catch-all. A tool is a tool. One instructor might force you one way or another. Cost is another weakness. It's expensive to train people and get that full film school background. Sometimes the level of training is monotone and the level of quality can drop depending on the way you learn. The learning methodology may not be advantageous." OPPORTUNITIES: "Online training is very popular, and we real- ize it's always going to be an additional resource. We are trying to take some of our classes and turning them into online, interactive and mobile training. Having a video that walks you through a piece of gear, like an SR deck. Having training and reference material all locked together — tying together resources. Making Web information more available through the iPhone and Android [platforms]. Creating courses that teach, 'How to use this product for this job.'" THREATS: "I would say there are two. The economy is always one, though it shouldn't be. It's a good time to look at new industries. Extra training might be the first thing to go. The economy is always the biggest threat. Online training is always going to exist if you have a good school and product. "People often need questions answered, and that's not something that can be done with a video tutorial. We do a lot of free seminars. Online is an addendum or exten- sion, but I don't think it's going to kill physical training classes." OUTLOOK FOR 2012: "The economy is a concern for upcoming year. We try to package certain classes together at lower Moviola offers on-site training. STRENGTHS: "You get all of the reasoning and understanding behind things [with] in-person/classroom training. You get to under- stand the theory — how you get from start to middle to the end — and why you are going this way along that path. In the old post world, 38 Post • December 2011 costs. It will not be our best year, but it will be a good year. Moviola is launching vocational training in the next year. We started job place- ment services, which has started getting a little steam going. We are actually able to help place students. We are going to be creative. We can't use the same tricks. It's more about offering multiple resources and offering an ecosystem of learning." TRAINING BY MARC LOFTUS

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