The Tasting Panel magazine

October 2014

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84  /  the tasting panel  /  october 2014 INTRO-VINOUS VIN DE FRANCE SETS ITS SIGHTS ON A YOUNGER GENERATION OF AMERICAN CONSUMERS by Emily Coleman / photos by Leigh Castelli N o, Malbec did not originate in Argentina, and Sauvignon Blanc's history does not begin in New Zealand. While these might seem like obvious facts to people well-versed in the world of wine, your average American consumer might only name California producers when asked about Cabs or Chardonnays. But France is no longer sitting back and letting other countries court the younger generations of wine drinkers. Watch out, New World—the Old World is taking its varietals back! How do they plan to reclaim and conquer? The solution is simple: Vin de France wines. This designation—approved in the U.S. in October 2012—frees French producers from stringent AOC (Appellation d'Origine Contrôlée) and PGI requirements. Producers can now source the best grapes from anywhere within the country and label it as Vin de France, along with specifying the varietal and vintage on the front label. "We want to overcome the stigma that Members of ANIVIN DE FRANCE. Front row, left to right: Nicolas Dufour, Grandissime; Olivier Negraz, Maison Tramier; and Marc Oliveira, Tri-Vin. Back row, left to right: Jacqueline Cole, Gabriel Meffre; Lionel de Ravel, Gabriel Meffre; Pierre Courdurie, Lionel Osmin & Cie; Victor Coulon, Lionel Osmin & Cie; Gregg Mutschler, Vintage Epicure for Val d'Orbieu; Jacquelyn Aurora, Sacha Lichine; Patrick Baugier, Metrowine Distribution for Domaines Auriol; Frédéric Pacaut, Badet Clement & Co; Hubert Surville, Barton & Guestier/ Patriarche; Patrice Lancien, Groupe Taillan; Philippe Marion, Barton & Guestier France; and Valérie Pajotin, ANIVIN DE FRANCE. Access Revived

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