Issue link: https://digital.copcomm.com/i/38228
sized produc- tion of Julius Caesar in the center of Beach- wood Canyon. Such actors as Douglas Fair- banks, DeWolf Hopper, Theodore Roberts, and Tully Marshall starred in the presentation, along with Holly- wood High School’s football team and hundreds of others. Clark and Sherman formed a partnership in 1923 with Harry Chandler, the publisher of the Los Angeles Times, and respected real estate develop- ers Tracy E. Shoults and S. H. Woodruff, to create an exclusive hillside community, with Chandler providing free advertising through stories in the newspaper, and Shoults and Woodruff lending stel- lar reputations as developers of Los Angeles upscale Windsor and Marlborough Square tracts. The partnership announced the opening of Hollywoodland in the March 31, 1923 edition of the Los Angeles Times, promot- ing it as the first themed hillside residential development in the United States. Advertisements claimed the neigh- borhood “the supreme achievement in community building,” and promoted its European atmosphere. Amenities Developers Shoults and Woodruff planned spe- cial amenities to help lure buyers. Head architect John L. DeLario designed a small series of shops at SUMMER 2011 / DISCOVER HOLLYWOOD 35 ABOVE: Car drives up Heather Drive below the Holly- woodland Sign. Courtesy of Bison Archives LEFT: Original sales brochure for the new Hollywoodland de- velopment, circa 1924 Courtesy of Hollywood Heritage, Inc..