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October 09

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Most recently Freeplay Music rolled out its Master Classics collection of orchestral and classical arrangements in the public do- main, including the National Anthem and contemporary pieces. "We have introduced about half of the collection and hope to fin- ish by the end of the year with about 6,000 tracks online," reports Brinker. The company is also offering more "innov- ative sports volumes," consisting of 10 to 20 tracks each. "Our earlier music geared for sports was more synth heavy and electronic," he notes. "The ongoing trend in sports is for more organic sounds, especially for featurettes in shows. So we're now incorporating more organic instruments and analog recording methods for a more band-type feel." In addition, "we have been introducing some masterfully-produced and captivating world music and contemporar y jazz vol- umes, as well as traditional rock and alterna- tive selections, all catering to the needs of our broadcast clients," he says. Freeplay Music will debut its new Web- site design this fall. "It's going to set the bar real high. It will give users the ability to regis- ter and create custom playlists, much like iTunes," says Brinker. "All the current func- tions will be maintained, but our search en- gine will have greatly-enhanced functionality while remaining simple. We're adding plenty of new features and capabilities for a more intuitive way to quickly find exactly what you're looking for." Freeplay Music also takes pride in its cus- tomer service, Brinker notes."Staff members are available by phone to help advise on the best music selections for specific projects. We have a quick turnaround for music searches, quotes and licenses and, if you send us an email, you'll get a timely response tailored to your needs." M A K I N G O N L I N E S E A R C H E S E N J OYA B L E When it launched online 11 years ago, Seattle's Soundrangers (www.soundrangers. com) was dedicated to creating sound ef- fects for videogames and interactive media. "As a user of CD libraries over the years, I was frustrated about never being able to find the appropriate audio content for our production, so we decided to build our own online librar y," recalls Barr y Dowsett, who founded the company with Kevin Tone. "The idea was to be able to find the appropriate sounds quickly and without committing money upfront for stuff you A U D I O www.postmagazine.com October 2009 • Post 41 Nashville's 615 Music (www.615music.com) provided NBC's Today show with a new theme song that's part of a promotional campaign. "Your Day is Today" is a fresh, contemporary track performed by Paisley Van Patten. The promo incorporates the show's principals, and includes behind-the-scenes clips. It also centers on the people and atmosphere surrounding Today. Sound Library Options

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