Post Magazine

JULY 2011

Issue link:

Contents of this Issue


Page 5 of 51

bits & pieces Wildchild cuts EW YORK — Editor Diego Panich of Wildchild (, here, cut a new spot for fashion forward clothier Basement featuring super model Kate Moss.The Rabbit spot was conceived by Dittborn & Unzueta Terna and promotes the launch of Basement’s Dream Collection. In it, Moss is dancing seductively for her un- likely romantic interest — a giant tap-dancing rabbit. The spot is a mix of live action and visual effects. Martin Romanella directed the :60 commercial, which was featuring Kate Moss Panich had an abundance of stunning Moss footage to work with. “The agency and client wanted to create an offbeat spot that that would captivate young audiences,” he re- calls.“As the editor, the challenge was to create the right What Post readers are experiencing Right Now GADGETS:“With a new baby, the iPhone 4’s camera is great be- cause it’s high resolution for being in my pocket all the time,and HD video? On my phone?! That’s awe- some.When we’re going to have a photo session however,my Canon G11 takes some real sharp photos of the little cutie.” VIDEOGAMES: “It pains me The spot was edited on Final Cut Pro. produced by Argentina Cine and shot on 35mm to help achieve the filmic style. Panich cut the spot using Apple’s Final Cut Pro. “Basement has an image that reflects an irreverent aesthetic inspired by the connection between fashion and modern culture, art and film,” notes Panich, “and they were committed to creating a commercial that was an extension of this philosophy.As an editor, collab- orating on a project that defies traditional advertising trends is not only exciting, but also brings a fresh per- spective to my other work.” The commercial was shot in London in a high-end, modern, stark white loft with floor-to-ceiling windows, which were used to frame effects-driven exterior shots of the city that appear with a skewed perspective. balance between the allure of this beautiful pop icon su- permodel, the surreal rabbit, who is the object of her af- fections, and the wacko scenario that is playing out — while still keeping the viewer focused on the product.” After trying to entice the Rabbit with her provoca- tive moves, Moss changes her strategy, offering him a bunch of carrots. He accepts the gift and in return, pre- sents her with a little dress from Basement’s Dream Collection. As Moss is about to thank him with a kiss, an alarm clocks rings, waking her up from a dream. She is, however, wearing the dress, and is surrounded by dozens of little bunnies. Panich took cues from the upbeat tempo and lyrics of the spot’s soundtrack, a cover of Brenda Lee’s 1950’s hit “Sweet Nothin’s.” to say that I beat Portal 2 last night. It’s such a freaking brilliant game, I wanted it to go on forever. I guess I’ll just have to wait for my brother to buy it so I can venture into co-op town (once the PSN is back in business).” H.Haden Hammond Luma Pictures Santa Monica Panasonic ships AVCHD camcorder ECAUCUS, NJ — Panasonic ( has introduced a low-cost, profes- sional shoulder-mount AVCHD camcorder.The AG-AC7PJ shoots full HD (1920x1080) and SD (480i) to SDHC/SDXC media.Weighing under four pounds, the AC7PJ comes with a large grip and zoom lever, as well as a wide-diameter, manual focus ring. Priced at $1,300, the camcorder features a high-resolution 3.32-megapixel 1-inch MOS imager. It can also take 2.1 megapixel still images (1920x1080 in 16:9) and store them as standard JPEGs on an SD card.The AVCHD format uses MPEG-4 AVC/H.264 high-profile encoding to provide a doubling of bandwidth efficiency and improved video performance over the older MPEG-2 compression-based formats. The camcorder supports six recording modes and can record for up to 8.5 hours on a single 64GB SDXC card in the HA mode.AVCHD is supported by editing apps that in- clude Apple Final Cut Pro 7.0.3 or later,Adobe Premiere Pro CS5 or later, and Grass Valley Edius Neo 2 booster or later. 4 Post • July 2011 N S Rabbit

Articles in this issue

Links on this page

Archives of this issue

view archives of Post Magazine - JULY 2011