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JULY 2011

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editor’s note I By RANDI ALTMAN EDITOR-IN-CHIEF The FCP X reaction have been doing this job for more years than I care to admit, and in all that time I have never seen a reaction to a new product release like the one that has occurred with Apple’s Final Cut Pro X. There was that sneak peek at NAB, chatter about its lack of professional tools, but once the software and its details were made available on the app store, the Twitterverse exploded with a giant cannonball of hate, and it was directed right at Apple’s headquarters. The day FCP X was released,Apple took FCP 7 off the market, and an entire segment of profes- sional editors suddenly felt abandoned.While even the haters had to admit there are some cool tools within the newly-designed FCP, to them it didn’t matter because they no longer felt Apple had a product that was for them.While there is promise of some pro needs coming in the future from Apple and plug-in makers, will it be too late for some? I truly believe some Apple lovers, and there are many, are willing to wait and see what hap- pens while continuing to deliver jobs with FCP 7, but there are others who are already making the change, like these two from the Twitterverse. From @Billjv: “It is finished. Goodbye, Final Cut Pro. Hello Adobe Premiere CS 5.5!! #fcpx @AdobePremiere” Here is another from @Mike- Halper : “Just bought Avid Media Composer 5.5. Must decide if Premiere CS 5.5 or MC 5.5 will be POST SCRIPT JVC previews affordable 4K camcorder A t the recent SMPTE show in New York City, JVC hosted a new technology demo for members of the post and production com- munities, soliciting feedback for a 4K camcorder that the company has in the works. JVC’s GM/engineering, Edgar Shane, hosted By MARC LOFTUS SENIOR EDITOR the hour-long session and did a nice job explain- ing the technical challenges that a manufacturer faces when developing products — in this case, an affordable 4K camcorder that JVC hopes to deliver for a list price well below $10K. In fact, that price could be even closer to $6K when it finally comes to market. Shane detailed JVC’s history of releasing affordable technology that is a good fit for the industry’s workflows and needs. He recalled the release of D-VHS back in 2000, which allowed for the recording of two hours of 1080i video on a $15 tape, and the 2009 introduction of the GY-HM series of camcorders that recorded HD on low-cost, solid state SDHC cards. At SMPTE, JVC had a working prototype of a 4K camcorder that was playing back footage on a 4K monitor (also a prototype). 4K, as Shane 2 Post • July 2011 software of choice. Goodbye #FCP #FCPX #Apple #FAIL” Some pro users kept an open mind until hav- ing the product in hand. Max Nova of NYC’s Shel- lac was one. He thought that maybe this was peo- ple fighting change, but after downloading and try- ing out FCP X, he had this to say. “I own a profes- sional post production company, I direct and edit, and I’m absolutely stunned by the utter useless- ness of FCP X. I want my money back.” Apple has started giving refunds, so Nova will get his wish. AlphaDogs’Terry Curren looked at the bigger picture, while still acknowledging the lack of pro features.“In five years, this will seem to be another genius move on Steve Jobs’ part and will have contributed even more to the next generation for which video will be just another form of literacy. In the meantime, it will increase Apple sales, and high-end users who need the tools now will move to Avid or Adobe.” At press time,Apple did answer some questions on their site (www., but for the most part they have not directly addressed users concerns...I truly hope, and expect, that to change soon. Prior to the release of FCP X, Apple’s user base was outspoken in their love for the product.They just want an explanation and a glimmer of hope that Final Cut will once again, help them deliver pro jobs. EDIT ORIAL RANDI ALTMAN Editor-in-Chief (516) 797-0884 MARC LOFTUS Senior Editor (516) 376-1087 KEN MCGORRY Consulting Editor CHRISTINE BUNISH Film& Video RON DICESARE Audio BOB PANK European Correspondent DAN RESTUCCIO West Coast Bureau BARRY GOCH West Coast Blogger/Reporter IAIN BLAIR Film MICHAEL VIGGIANO Art Director AD VER TISING MARI KOHN National Sales Manager (818) 291-1153 cell: (818) 472-1491 GARY RHODES Eastern & Intl Sales Manager (631)274-9530 cell (516)410-8638 CHRIS SALCIDO Account Manager (818) 291-1144 CUSTOMER SERVICE 620 West Elk Ave, Glendale, CA 91204 (800) 280 6446 opt 2 (publishing), opt 1 (subscriptions) explained, equals double the vertical and hori- zontal resolutions of 1080, and most camera solutions today use a single sensor design with a Bayer filter applied.The Debayering process doesn’t allow for realtime output, as time- and CPU-intensive processing needs to take place to restore color information based on the red, green and blue that has been captured. JVC’s prototype records 4K (3840x2160 24p/60p) to four SDHC cards, capturing 140Mbps of data (35Mbps/per card) in H.264. The camera is based on the company’s LSI chip and would support realtime output. Since data is recorded on four files, NLE manufacturers would need to be aware of this, and as such, JVC is talking to folks at Apple,Avid and Adobe about support.A 16GB card could provide an hour of recording, but Shane reiterates that you would need four of them. The session ended with a Q&A from pros wanting to know about the camera body, lenses, audio, low light and depth of field characteristics. Their comments, suggestions and criticism very well could shape this future release. REPRINTS Reprints (781) 255-0625 • (818) 291-1153 LA SALES office: 620 West Elk Avenue, Glendale, California 91204 (800) 280-6446 WILLIAM R. RITTWAGE President / CEO See us on Post Magazine is published by Post, LLC,a COP communications company. 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