Issue link: https://digital.copcomm.com/i/34521
FLOWERS COMMUNICATIONS GROUP NAMES RASHADA WHITEHEAD PRESIDENT Agency Celebrates 20 Years of Thought Leadership in Multicultural Marketing Communications Flowers Communications Group (FCG) recently announced an evolution in its agency’s leadership,namingRashadaWhitehead pres- ident.Whitehead,who rejoined the agency in 2008 as its first appoint- ed managing director, has quickly leveraged the company’s equity in the marketplace, making it poised for tremendous growth. At a time when many small to mid-sized agencies are finding a ben- efit in mergers and acquisitions, the Chicago-based multicultural com- munications firm is choosing to remain independent in its mission to provide quality public relations and integrated marketing services to its vibrant and growing roster of client partners. “This is an incredible time in the history of our agency and the industry as a whole,” says Flowers Communications Group founder and CEO, D. Michelle Flowers Welch. “When I started the company 20 years ago, it was my vision to create a legacy of leadership that filled a void in the marketplace. FCG was among the pioneers in multicultural communica- tions. As we look at the demographic shift in America, there is now a tremendous demand for multicultural com- munications experts. Rashada is a proven leader whose diverse skill set is an imperative for the next generation of PR practitioners. Her results-oriented approach, client-service focus and operational expertise will serve us well. I am extremely proud to have her lead FCG into our next 20 years.” 2011 marks the 20th year anniversary of FCG, which focuses on African-American and Hispanic consumer markets, but is quickly expanding its capabilities to service other consumer segments. “I count it nothing short of a privilege to be a part of such an exciting time at such a great company,” says Whitehead. “As we look ahead, FCG is in a unique position to be the catalyst for forging meaningful alliances, developing compelling creative and presenting public relations solutions that connect with our core targets. This is our opportunity to reaffirm our commitment and promise of excellence to our people, our partners, our indus- try and our communities.” As president, Whitehead will be responsible for leading the firm into its next phase of thought leadership. The announcement of her promotion is just the first of a series of exciting changes the agency is unveiling over the next year, in celebration of its 20th anniversary. For more information visit www.flowerscomm.com DAVID DUBOIS NAMED CHAIRMAN OF THE DALLAS, FORT WORTH AREA TOURISM COUNCIL’S OF DIRECTORS The FortWorth Convention & Visitors Bureau announced that David DuBois, CMP, CAE, CTA, the CVB’s president and CEO, has been named chairman of the Board of Directors of the Dallas/FortWorthArea Tourism Council (DFWATC). “I am honored to serve as the Chairman of DFWATC’s Board of Directors,” said DuBois. “For more than 30 years, cities across North Texas have worked together to cre- ate one of the most incredible tourism regions in the nation. I look forward to working with the Council and the member organizations to continue to grow our region’s hospi- tality and tourism industry.” As chairman,DuBois will preside over all boardmeetings, support and further themis- sion of DFWATC, help drive the organization’s planning efforts for sustained and future growth for the benefit of all its members throughout North Texas, and serve as a spokesperson for DFWATC. DuBois will serve as Chairman until February 2012. “DFWATC is pleased to haveDavid serving as our Board chairman,” said TraciMayer,CTA, executive direc- tor of DFWATC. “David’s expertise in the meetings, convention, and hospitality industry will help the Council continue to strengthen our reputation as an outstanding destination with our audiences across the region.” DFWATC was formed in 1978 as a cooperativemarketing organization by the cities ofArlington,Dallas,Fort Worth,Grand Prairie,Grapevine, and Irving.Banding together all segments of the tourism industry, the Council represents 32 North Texas counties, over 42 area communities, area hotels, major area attractions, museums, restaurants, shopping/retail establishments, transportation companies, and support services to the industry. For more information, visit www.FortWorth.com. 6 Black Meetings & Tourism May/June 2011: www.blackmeetingsandtourism.com NEWSMAKERS