Post Magazine

November 2013

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StormStock adds tornado & supercell footage A RLINGTON, TX — StormStock ( founder and cinematographer Martin Lisius recently completed post work on a new collection of storm imagery that includes supercell thunderstorms, dust storms and tornadoes. The material was captured in HD 1080p and high resolution RAW formats. "My favorite storm of the batch is the Eliasville, TX, tornado and super- Dissolve to challenge pricing model C ALGARY, ALBERTA — Dissolve (www.dissolve. com), a new stock video marketplace, recently launched in beta. Backed by $5 million in funding from several former co-founders of Veer and iStockphoto, with participation from iNovia Capital, Dissolve challenges other large studio providers on quality and price. An average HD clip at Dissolve costs $5, where the exact same clip can sell for as much as $450 on other sites. Dissolve's executive team brings deep experience in the stock business. Creative director Sheldon Popiel and brand director Jon Parker were Veer co-founders, who later led creative and brand direction at Corbis. Dissolve president Rupa Sandhu is the former brand marketer for Veer. CEO Patrick Lor co-founded iStockphoto and later led Fotolia North America.  "Industry reports show 70 percent of business-tobusiness marketers now use video as a content tactic," notes Lor. "Dissolve will focus on creative inspiration, ease and affordability.The site will be engaging and clips will be simple to find and license. We will be curating for quality, so customers won't have to waste time searching through clips that are unusable, subpar, or simply too expensive." Ninety five percent of Dissolve's collection of HD video clips start at $5.There are also tiers of $50, $150 and $500 based upon quality and singularity. Dissolve is currently selling several clips for $5 that are being licensed elsewhere for up to $450. Dissolve features the work of select artists and agencies.They also offers an equipment loaner program. cell," says Lisius. "The storm was very isolated, which made the late day light exceptional, and the tornado lasted a while, allowing me to shoot quite a bit of material." StormStock offers thunderstorms, tornadoes, dust storms, hurricanes, lightning, hail, blizzards, stormy skies, stormy seas, rain, climate change and volcanoes on premium formats for professional media applications. Sly & the Family Stone video draws on stock N EW YORK — Legacy Records (Sony Music) recently partnered with Shutterstock to create a high-octane, modern video for Sly & the Family Stone's iconic song "Everyday People." The project was designed to help promote the release of a new box set of the band's best-known music. "It's exciting to be able to bring a new visual interpretation to a classic song from such an iconic artist," says Shutterstock director of footage, Adam Sosinsky. "By utilizing clips from our vast collection, we were able to create a unique and fun video featuring everyday people from around the word. Our collaboration with Sony Music is a perfect example of how creators across industries are using stock video to tell stories in interesting ways." "Using clips of everyday people doing what they do, being who they are, and living life across cultures, really drives home the essence of Sly's lyrics," adds Legacy's project director, Adam Farber. To bring the concept to life, Shutterstock turned to São Paulo-based visual artists Dimitre Lima and Renan Costa Lima. Their task was to find video images that could playfully depict a day in the life of humanity, as well as find uplifting and surprising threads of commonality across cultures — and then sync them to the Sly beat. "We started by researching the Shutterstock footage collection to see where that would lead us," explains Dimitre Lima. "How could we combine different images at the same time? After this, we started working together with Shutterstock to define a story. Sony sent us an entire black and white photo shoot of the band from the '60s, which was great material to colorize and animate." In the end, the team chose over 130 clips from the Shutterstock collection. "Ninety-five percent of the editing process was done using small previews, so it was great to see the quality improve when we compiled the original footage," notes Lima. The music video can be viewed online at: Post • November 2013 37

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