Messaging News

Nov/Dec 2010

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EDITOR’S NOTE Time Waits for No One MESSAGING NEWS A TechPoint Media Publication EDITOR IN CHIEF Stephanie Jordan sjordan@messagingnews.com CONTRIBUTORS James Dean Ben Gross Melisa LaBancz-Bleasdale Michael O’Reirdan Michael Sampson editorial@messagingnews.com WEBSITE Editor: Ben Gross bgross@messagingnews.com BUSINESS Publisher: Jeff Victor jvictor@messagingnews.com Partner: Paul DeGrandis pdegrandis@messagingnews.com Marketing Director: Christina Heil cheil@messagingnews.com Design and Production: Tony de Moraes BUSINESS OFFICES Messaging News / TechPoint Media, LLC 1213 Wilmette Avenue, Suite 210 Wilmette, IL 60091 Phone: 866.808.4200 Fax: 847.920.9206 ADVERTISING AND REPRINTS Contact: Jeff Victor jvictor@messagingnews.com Phone: 847.367.4073 Fax: 847.920.9206 East Coast Sales Manager: Gary Rhodes grhodes@messagingnews.com Phone: 866.808.4200, ext. 326 As 2010 comes to a close, so does the first decade of the new century. If you are like me, this realization is at once incomprehensible and awe-inspiring. Time seems to pick up speed as we go along and in this decade of messaging we have come a long way. In the beginning of the decade, malware writers were more apt to be brilliant pimpled teenagers wanting to be noticed and social networking meant working a room at a function. Today, malware writers are still brilliant, but they desire to fly under the radar to look for payloads, not praise for their antics. One of the primary reasons Messaging News came into being in 2004, was to share information about this shift, covering viruses and tactics, best practices and thought leadership on the direction that messaging was moving and how to prepare for it. The same year our magazine was launched, another launch took place by the founders of Facebook. Of course today’s definition of social networking now means joining the more than 500 million people of Facebook and other such tools that allow one to many communications. Speaking of Facebook, at the time of this writing, Facebook announced its latest effort meant to unify email, instant messaging, text messaging and its existing messaging system in what it terms a “social inbox”. The goal for this social inbox is to become a hub for those 500 million users’ online communications. While the intent is supposedly not to impact Yahoo! Mail or Gmail—or so says the company—it isn’t hard to imagine that if the capabilities are there, that the social inbox will change consumer messaging habits. As we are seeing in the pages of this issue of Messaging News, consumer oriented and intended technologies, such as these, are crossing over into the business world at a fairly rapid pace, changing how technology is introduced into an organization. This will be an area of continued interest for us as we move into next year. With the New Year quickly approaching, all of us at Messaging News thank you for your support of our magazine and online efforts. Our faithful readers, advertisers, and friends allow us to continue to bring you the news on all that comprises messaging today. Best wishes and success to all in 2011, 4 MESSAGING NEWS NOVEMBER/DECEMBER 2010

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