The Tasting Panel magazine

November 2013

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Page 51 of 152

ELEVATE GAMEDAY TO SCORE BIGGER PROFITS Drive sales with Heineken USA's portfolio including 3 TOP 10 SELLING upscale brands1 for the Big Game, America's #1 party occasion and #2 food consumption day2 Generate more traffic and INCREASE MARGINS during the playoff sales season with our line up of premium imports Upgrade your shoppers' gameday with Celebrity Spokesman Keyshawn Johnson's digital party-planning playbook and a full suite of shopper marketing tactics Excite your shoppers throughout the entire playoff time period with our Vizio TV sweepstakes Contact your HEINEKEN USA representative for more information! Beer and Strongbow Hard Cider imported by Heineken USA Inc., New York, NY. SOURCE 1: Nielsen, Total USA Grocery, Drug, Liquor, and Convenience channels combined, 2 weeks ending 02-09-13 2: Retail Advertising and Marketing Association, 02-06-11 T1_BigGame_TastingPanel_Liquor.indd 1 TP1113_034-65.indd 51 17/10/13 20:15 10/24/13 9:19 AM

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