Issue link: https://digital.copcomm.com/i/164544
UNMASK an INTRIGUING SEASON of SALES APPROX. 60% OF PEOPLE AGED 21–24 ARE LIKELY TO ATTEND A HALLOWEEN PARTY THIS YEAR1 + 21.8% LIFT IN VOLUME FOR LAGER AND AMBAR DURING OCTOBER 2 The Dos Equis Masquerade program drives traffic to your account by inviting guests to discover their more interesting side Patrons have two ways they can win a trip to the Ultimate Dos Equis Masquerade Party or other unique prizes: • Codes on limited-edition bottle labels, driving trial • #DosEquis Instagram sweepstakes, keeping patrons in your account Reach your HEINEKEN USA representative for more information! or contact CcmCerveza@QualityCustomerCare.com — 1-877-522-5001 facebook.com/DosEquis 1. National Retail Federation and BIGinsight Research, September 2012 TP0913_034-62.indd 39 twitter.com/DosEquis 2. HUSA Cognos Data, On-Premise, October 2012 ©2013 Cervezas Mexicanas, New York, NY 8/22/13 9:21 PM