Issue link: https://digital.copcomm.com/i/16170
their product to The Gourmet Experience. The company will showcase the mypressi TWIST, the fi rst handheld coffee and espresso shot maker. “The Gourmet Experience provides the perfect setting for us to demonstrate our revolutionary espresso maker to a brand new audi- ence. We can’t wait to introduce San Diegans to the amazing espresso beverages and coffee-inspired cocktails they’ll be able to make with the award-winning mypressi TWIST,” said Najma Khan O’Brien, co-founder of mypressi. Other companies, such as Ergo Chef, profi t from the ability to communicate their message to a niche market. Ergo products were designed with a specifi c consumer in mind—one that would benefi t from their line of ergonomic cutlery, which helps prevent and relieve symptoms of tendonitis and carpal tunnel. The Gourmet Experience assists companies like Ergo Chef by connecting them to the right buy- ers. Additionally, buyers benefi t from the exchange because it provides them with the necessary goods to feed the demands of professionals in a thriving industry. With upwards of 10,000 consumers, bloggers, media, and members of the trade attending this year’s inaugural event, exhibitors have the unique chance to deliver their message to an audience full of dedicated gourmands, all in the course of one weekend. Companies like refi ne Cocktail Mixers utilize The Gourmet Experience as part of their brand launch strategy. By providing companies with an interactive environment to market their products to a host of new consumers, The Gourmet Experience is able to limit some of the risks brands often face when launching a new product. The inspiration to include consumers in the mix wasn’t a particularly revolutionary idea, Metter admits. “It’s the consumer who makes a brand what it is,” says Metter. “We simply took what the other tradeshows were missing, added it to the equation and The Gourmet Experience was born.” The Gourmet Experience October 9-10, 2010 Del Mar Fairgrounds, California For more information about The Gourmet Experience, to register as trade, or to reserve your booth, visit www.thegourmetexpo.com or contact a representative at 858-578-9463. 96 / the tasting panel / september 2010 The mypressi TWIST is the fi rst ever handheld coffee and espresso shot maker. The TWIST’s compact size and portability make it perfect for the home, offi ce and everywhere in between. It’s quick and easy to use, and makes deliciously smooth espresso with perfect crema time after time. The crew from mypressi will be at The Gourmet Experience demonstrating how to make delicious coffee and espresso beverages. Stop by and take advantage of their special show discount. For more information on mypressi TWIST, visit: www.mypressi.com Wine tasting elevates itself to a whole new level with Riedel Crystal wine glasses. With Riedel, it’s more than a wine glass, it’s a precision tool that preserves and harmonizes the fl avor characteristics of fi ne wines. A Riedel tasting highlights the importance of shape and form, and directly impacts the wine enthusiast’s appreciation of wines. “The fi nest glasses for both technical and hedonistic purposes are those made by Riedel. The effect of these glasses on fi ne wine is profound. I cannot emphasize enough what a difference they make.” –Robert M. Parker, Jr., The Wine Advocate For more information on Riedel, visit: www.riedel.com For California Riedel sales, visit: www.debbiedouglasdesigns.com