Issue link: https://digital.copcomm.com/i/1541667
66 SAG-AFTRA | Fall/Winter 2025 | sagaftra.org SAG-AFTRA HAS BEEN ADDRESSING A.I.'S IMPACT SINCE 2017 A.I. Is No Match for Uni n Power I t has been a big year for news about artificial intelligence. SAG-AFTRA members are understandably concerned, as these technologies encroach on the work they do. On Oct. 9, SAG-AFTRA President Sean Astin and National Executive Director & Chief Negotiator Duncan Crabtree-Ireland sent a message to members addressing these issues. Below are excerpts from the message. Last week, dramatic headlines and a crescendo of news stories broke regarding an A.I.-generated synthetic character called "Tilly Norwood" and the release of Sora 2 by OpenAI. These developments reignited debate about how artificial intelligence is reshaping the film and television industry. Let's be clear: Tilly Norwood is not a person. It's a synthetic construct generated by software trained on the work of countless professional performers, real human beings, whose work was taken without permission, without credit and without compensation. … What has been created is a sensationalized narrative, designed to manipulate the public and make space for continued exploitation. The public release of Sora 2 and its remarkably advanced capabilities excited some observers. For many more of us, this lightning-fast technological evolution brings profound concern. OpenAI's decision to honor copyright only through an "opt-out" model threatens the economic foundation of our entire industry and underscores the stakes in the litigation currently working through the courts. … That's why SAG-AFTRA fights for opt-in approaches. No one's creative work, image, likeness or voice should be used without affirmative, informed consent. That said, Sora 2's approach to image, likeness and voice replication through its "cameo" function AN ELEMENT PICTURES JENNIFER VENDITTI CASTING BY ROBBIE RYAN, BSC, ISC DIRECTOR OF PHOTOGRAPHY ED GUINEY, p.g.a. PRODUCED BY FOCUS FEATURES PRESENTS IN ASSOCIATION AN ELEMENT PICTURES SQUARE PEG CJ ENM PRODUCTION IN ASSOCIATION WITH EMMA STONE JESSE PLEMONS AIDAN DELBIS JENNIFER VENDITTI CSA CASTING BY JERSKIN FENDRIX MUSIC BY JOHNNIE BURN SOUND DESIGNER COSTUME DESIGNER ROBBIE RYAN, BSC, ISC DIRECTOR OF PHOTOGRAPHY KASIA MALIPAN CO- PRODUCER YOON SANG HYUN KHAN KWON EXECUTIVE PRODUCERS ED GUINEY, p.g.a. ANDREW LOWE, p.g.a. YORGOS LANTHIMOS, p.g.a. EMMA PRODUCED BY WILL TRACY SCREENPLAY BY DIRECTED © 2025 FOCUS