Issue link: https://digital.copcomm.com/i/1541612
C I N E M A A U D I O S O C I E T Y. O R G 35 then you can come up with better quality in the workplace. I think that is very interesting, it's not only about making turnover, but something that is meaningful for longer term, for the company, for the society, for the users. And I think we have been experiencing something really beautiful with the whole history of the company. Of course, somehow, we have managed to focus on things that are useful for people, for users—they have been trusting us. I think at the end of the day, that's the most important thing. But connection between the company, its philosophy, its model, its way of thinking and the society, you can see here so clearly that this is a type of company which is basically reflecting what is in the Finnish society and mindset." From my observations of the products and of the company, it feels like something of a dream where there's freedom from shareholder pressure and the unfortunate byproduct of over-efficiency. Siamak leads the company in this fashion. "What is very essential is that the vision and control of the company comes from the inside. So, fortunately, we don't have a problem that the capital investor would say that you should do this or that. This is what we want to do. And I think that makes things very interesting because you are not only doing the job, you are not here just to get income, but you want to do something for the society. I think that's so beautiful and that's so valuable. For us, it has been so clear what is the number one purpose that we have. Basically, we offer something that would be best for those professional users." As much as I am a professional user, like mentioned before, I am not the target audience for these products specifically relating to my vocation as a production sound mixer. At lunch, I told Siamak a little anecdote on why I chose Genelec when I was searching for a set of monitor speakers to use on the road for a documentary shoot I was doing. The director, camera team, and I would watch "dailies"