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www.postmagazine.com 2 POST MAY/JUNE 2025 EDITOR'S NOTE s we've done in years past, Post once again takes a look into the "Making of Music Videos" with our May/June issue. I've said it before and I'll say it again, I really enjoy putting this issue together! The stories behind how these music-driven visual projects come together are inspiring and a testament to creative thinking, as well as the power of the tools that are readily available. Our coverage spans the musical spectrum, from the SoCal Ska/punk band Save Ferris, to Nashville singer/songwriter Jacob Tolliver, to blues rocker Anthony Gomes (pictured below), to the New York City-based progressive rock quartet Endsong. No two projects are the same, though there are similarities in the way the directors behind them delivered on the re- spective artists' expectations. All required creative thinking, which is in no short supply when talking with professionals across the industry. Director Boni Mata reconnected with Hollywood Records artist Freya Skye to create her new music video Gold's Gone (seen on our cover), which follows a past pairing on Skye's Can't Fake It video. The teen is a rising Disney artist, and the look of Gold's Gone has all the sunshine, color and beauty one would expect. Beginning on page 12, Mata details what it's like to prepare for a shoot, how she handled unforeseen changes, and how she keeps musical verses and choruses in mind when cutting footage together in Adobe Premiere. Rolling Quartz — a group of five young women from South Korea — have mastered the pairing of highly-polished visuals with their catchy, metal-infused pop songs. Their videos are all over YouTube, as are several behind-the-scenes videos that show how much time they spend making each release. This band wasn't on my radar, but now I can't stop listening to them and even saw them on their New York stop back in April. Again, a credit to the power of the format and its ability to draw an audience. Shadow of Intent's Feeding The Meatgrinder takes the music video format in an entire- ly different direction. The visuals are disturbing, haunting and upsetting, all reflecting the band's music and subject matter, which center on the world's many evils. Director Norbert Crowfield, who is based in Hungary, drew upon his skills as a director, cinematographer, editor and visual effects artist to execute the project, which crosses themes of horror, the apocalypse and psychological trauma. Crowfield called on familiar tools, such as Blackmagic Design's DaVinci Resolve, for editing and color grading, but also tapped KlingAI, an artificial intelligence tool that generates visuals based on the user's own material. He talks about how AI can serve as a valuable tool in the arsenal of an independent content creator. And somewhere in the middle is Jacob Tolliver's Never Made it to the Moon. Director Carla Bentley says the project took on an intentional low-fi/B-movie aesthetic, with inspiration from Star Trek (The Original Series) and lots of help from community volunteers. Bentley shot the project in a gym using Canon cameras and later edited it in Apple's Final Cut Pro. These videos can all be viewed on the Post website (postmagazine.com), and I encourage you to check them out. The stories behind them are both fascinating and inspiring. Director Breanna Lynn has been working with LA-based artist Zoe Ko on a package of videos recently, and says lessons learned from music-video work has helped to expand her portfolio into commercial projects for the likes of brands such as BMW. Lynn credits her "scrappiness" and "two-dollars-and-a-dream" ambition with the success she's found, as well as her ability to visualize clients' abstract concepts. BY MARC LOFTUS EDITOR-IN-CHIEF MLOFTUS@ POSTMAGAZINE.COM A MAKING MUSIC VIDEOS SEE US ON EDITORIAL MARC LOFTUS Editor-In-Chief Post Publishing, LLC 516.376.1087 mloftus@postmagazine.com KENDRA RUCZAK Managing Editor Post Publishing, LLC/CGW kruczak@cgw.com CONTRIBUTOR IAIN BLAIR Film & TV DESIGN MICHELLE VILLAS Senior Art Director michelle@moontidemedia.com ADVERTISING MARI KOHN Director of Sales Print, Digital and Awards 818.291.1153 cell 818.472.1491 mkohn@postmagazine.com WILLIAM R. RITTWAGE Sales 818.636.2835 brittwage@copcomm.com JUNIOR LOPEZ Customer Service, Circulation 818.291.1117 jlopez@copcomm.com TOMMY RITTWAGE Digital Marketing Social Media 818.291.1166 tommy@copcomm.com REPRINTS 781.255.0625 • 818.291.1153 WILLIAM R. RITTWAGE President/CEO Post Magazine is published by Post, LLC, a COP communications company. 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