ADG Perspective

May-June 2025

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modern rendering of the Cinerama Dome, which fused Old Hollywood iconography with fresh, bold brushstrokes. Claire also collaborated with Graphic Designer Kevin Kalaba to recreate original movie posters from the 1920s to the 1960s, each telling a piece of the fictional studio's legacy. These elements—carefully sourced, designed and placed—helped transform the set into a space that felt lived-in, aspirational and unmistakably Hollywood. Claire's eye for detail and ability to weave stories through objects brought the soul of Continental to the screen. These artistic choices added visual appeal and served as storytelling devices, offering viewers a deeper connection to the studio's imagined past. Claire's meticulous attention to detail and ability to intertwine art with narrative were instrumental in crafting a set that felt both lived-in and aspirational. It encapsulated the essence of Hollywood's golden era while remaining relevant to contemporary audiences. The Hollywood History Wall What was Continental Studios' filmmaking legacy? That question shaped the foundation for the mural featured prominently in the lobby and staircase set. From the beginning, Seth and Evan were clear: They imagined Continental as a once-great studio known for screwball comedies—a legacy that should be reflected in the executive offices. I began with the Continental "C" logo and turned it into six radiating sun rays, creating a graphic backdrop that divided the mural into eras—from the 1920s to the 1970s. That first sketch became the anchor of the design. Each ray represented a different chapter in Continental's imagined film history. To bring it to life, I looked to the icons—filmmakers, stars and comedians who might have once called Continental home. With the tireless help of Soan Giacomazzi and the Apple clearances team, we built a fictionalized ensemble: our versions of Hitchcock, Charlie Chaplin, Fred Astaire, W.C. Fields, The Three Stooges, Lucille Ball, Barbara Stanwyck, Cary Grant and Buster Keaton. We paired them with stylized illustrations of classic LA landmarks like Grauman's Chinese Theatre and the Cinerama Dome to root Continental in the fabric of real Hollywood. Screwball comedies—fast-talking, A C B D A. MATT'S OFFICE SET DECORATION RESEARCH BOARD BY CLAIRE KAUFMAN. B. MATT'S OFFICE. BUILT SET, WARNER BROS. STAGE 23. SET PHOTO. C. EXTERIOR STEINBERG BUILDING, CONCEPT ILLUSTRATION BY HENRY FONG. D. EXTERIOR STEINBERG BUILDING, BUILT SET FACADE IN FRONT OF WBTV BUILDING #140. SET PHOTO.

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