Issue link: https://digital.copcomm.com/i/1524900
THE ARTISAN FALL 2024 • 43 understood that allergies can be present for synthetic or natural perfumes or anything else on the ingredients list. We need to remain aware, as both ingredients and allergies are ever-changing. Safe synthetics and safe naturals have a place in perfume and are treated judiciously by Givaudan's experts in a nuanced approach. Brands harnessing the minimalist movement: Kryolan's Velvet Kiss, as mentioned above. AKT London makes natural dry textured deodorant balm using gentle natural oil scents—it has been tested with great success on film sets and theaters globally and they also offer a completely unperfumed version. Juara's facial products use no fragrance at all, whereby "the ingredients are the platform" for the sensorial experience. Parisian skin care Yon-Ka, UK/Germany's Weleda skin care and Korean- American skin care brand Le Mieux all use (mostly) low levels of essential oil blends in their products, serving as both active ingredients and fragrance (Le Mieux eye patches are fragrance-free). Better Not Younger's hair care adopted a refined scent, compatible with skin contact throughout their range. Bumble and Bumble and beloved Elnett offer fragrance-free options, and the list goes on. VBL: Lastly, do MUAHS in the film and TV industry impact fragrance and cosmetics? G: Yes. Hairdressers and make-up artists have strong influence on dictating trends and even impact consumer habits and attitudes toward product usage. e takeaway here is to keep giving feedback! We are all influential in charting the future uses of cosmetics and with it, perfume. I would like to deeply thank: Givaudan for the rare opportunity to visit and learn more of the meaning and method of fragrance; Fournier PR's generosity; Kryolan London and San Francisco for their assistance, and as always, a lovely chat. • Measuring crystal cedrol/cedarwood Benzoin resin in the lab