Issue link: https://digital.copcomm.com/i/1504731
16 M PS E . O R G Generative AI that will be able to create content indistinguishable from human work is "a major advancement," the report says. From Mashable India: "AI will get confused," controversial Bollywood filmmaker Vivek Agnihotri says. "Artificial intelligence won't replace creative jobs for THIS reason." Lights. Camera. AI? Not anytime soon. By James Paul, May 16, 2023: "Vivek quips that clients can never give a perfect brief as it changes all the freakin' time, confusing the AI. Too early to judge if the AI complies with ceaseless changes no? It doesn't have a human mind so to speak, and thereby, not stressed or burned-out like the sapiens. However, if you see the plethora of apps and tools that have been under development like Midjourney, Adobe Firefly, etc., AI will cost a significant loss to the pre-production industry that rely on some of the most creative artists from around the globe. While artists have been rallying against the use of AI-generated content for films, there are producers and moviemakers who don't exactly agree with artists. Few creatives toe a different line altogether. They believe in blending the best of both worlds and keep up with evolving technologies. However, their arguments fell flat on the face of content generated by AI. It's plagiarism of the highest order and unfortunately, there are no regulations anywhere in the world to keep it in check. However, Vivek Agnihotri's view of AI isn't without merit though. Here's why—fire up five PCs and prompt ChatGPT to write a quirky copy for a fictional brand. You will only get run-of-the-mill bland copy that are virtually similar. Copywriters are safe (for now). Futurists argue that there'll be a generation of purists who would only prefer content with human touch. Having said that, automation in many jobs will take over in the capitalist zeitgeist." Andrew Macht (freelance sound editor in Minneapolis): "I can see every aspect being affected. When there is a will, there is a way. It is the matter of the developers being knowledgeable enough to understand what each department does and how they handle themselves. The AI can and will mathematically solve human error to the point it will self-reproduce these errors in more of a creative way. Mixing, if AI has full control of all sonic aspects, will be able to create tonal balance. Dialogue and ADR will be cut and replaced through algorithms. Sound editing is not too far off. If AI can write dramas, who says it won't be able to create the same sort of punctuation and feeling through audio? Foley, as complicated as the process is, will be eliminated as dialogue, sound effects, and music are being controlled by AI." John Roesch (renowned Foley artist, Lucasfilm) responded: "I don't believe Foley would be eliminated. It will just not necessarily be in the form we know it now. Certainly, it will gain a foothold in the easiest aspects of film. Probably in the arena of M and Es. From there it'll start reaching upward. Will it eventually replace Foley artists in top-tier movies for Christopher Nolan? We shall see." Here is a "conversation" that was on Facebook about my question of AI: DeLaVanta Tabor (owner/operator Hydrate Entertainment, Georgia): "I'm also not saying it's going to replace ME specifically because I'm already messing with it and learning how to use it. But it could replace some of the people that I employ because my bottom line matters, too." Andrew M.: "This then would just be any ordinary advancement in technology, not the end of an industry. Look at how people used to cut picture prior to the digital era. Advancement in technology not only closes doors but also allows for new opportunities to be explored. In fact, we can already lead with examples from how AI images are. It was cool at first, but now it just feels mediocre." DeLaVanta T.: "You may feel it's mediocre, but someone somewhere has sold $1 million in merchandise based on a 'mediocre' AI image. The money game is never about subjective quality, only the bottom line. It may sound doom and gloom but do you really think the same people who already try to underpay us now won't hesitate to deploy AI that ultimately leaves more money in their pockets? I can't speak for everyone, but I know for a lot of my clients, they've already been paid by the network or whomever to produce said content. The subjective quality barrier isn't as high as we may sometimes think. I'm wrapping a feature now where they knowingly wanted to make an electric car sound HUGE!! Mediocre or not, AI can certainly take that directive with no fuss." Andrew M.: "Again, it is new technology now. The AI thing looks hot and fresh but it is all going to become the bottom line. AI is not going to go away but it is not going to replace anyone besides maybe those that DEAR DIALOGUE DETECTIVE