MPSE Wavelength

Fall 2023

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M OT I O N P I CTU R E S O U N D E D I TO R S 11 really work over the course of a whole film. AI is definitely going to affect dubbing. It will cause a lot of people all over the world to lose jobs. Translators, adapters, actors, engineers, editors, mixers, etc. However, translation is such a subtle art form and is very complex. One can say the same thing so many different ways, but which is the best way? Also, in dubbing, although we strive to match the original version as much as possible, each language has its own music and if you just input one language into a template of another, the intonations will be odd in the other language. Human emotion is complex and we still are pretty good at that. I hope the AI invasion doesn't come too quickly." We are worried about AI taking out the "human" touch of creativity and problem solving. We are worried about being replaced by a machine. We are worried that we won't have work. We are worried about not being able to contribute our talents and creativity. Will AI be writing scripts and making films? Then putting "fake" sound in? Check out Adobe Firefly. On the plus side, hopefully it can help us when our work can only go so far. That it will free us up to work on other problems. We can be assured that there will always be problems to solve and dialogue to fix! Kimberly Peirce (director of Boys Don't Cry) said: "After I had to stop writing my script when the strike hit, I spent the rest of May negotiating with my DGA colleagues at the AMPTP—debating amongst ourselves and with the companies about the major issues we as directors and other union members working in film & TV are facing—wages, residuals, transparency, creative rights, hours, and set safety to name a few. AI came up as an issue once duties performed by DGA members. The language would still allow AI in the filmmaking process, however, provided that the producer consults with the DGA member beforehand. "The Employers may not utilize GAI (generative artificial intelligence) in connection with creative elements without consultation with the Director or other DGA-covered employees consistent with the requirements of the DGA Basic Agreement," the agreement states. Here's what some of you in the sound community have said about the impact of AI on our sound and film work. we were already negotiating. So a number of us DGA-WGA hyphenates, along with many others, fought and succeeded in getting AI language into what amounts to a very strong deal. Now it's time to ratify, so DGA, SAG, then WGA members can get back to work with fair deals. The discussions of AI have been haunting me—what it can and will do, how it will diminish and take our jobs especially in entertainment where we WANT to work and want to make meaning and create." According to a recent article in Variety: "The deal also states that generative AI is not a "person," and that AI cannot take over the ordinary

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