Issue link: https://digital.copcomm.com/i/1500728
research and development for artificial intelligence tools. However, that is not to say that artificial intelligence does not create an opportunity at the same time. As the entertainment industry continues to embrace new technologies, the most desirable workers will be those who make themselves familiar with the latest tools and software on the market. With the rise of machine learning, the rate at which these tools come to market is expected to accelerate rapidly, making it more important than ever for professionals to stay up to date. This will require due diligence and a willingness to constantly learn and adapt as new tools and techniques emerge. Those who are able to do so will be better equipped to compete in a rapidly changing job market, while those who are unable or unwilling to keep up with the latest trends may find themselves left behind. Ultimately, staying abreast of the latest tools and technologies is critical for success in today's entertainment industry, and those who can do so effectively will be the most in-demand workers. With the rapid pace of development in machine learning, it is likely that these technologies will take over the entire show by next year. In fact, in the coming years, I suspect it will become increasingly difficult to find an audio or video system that does not incorporate some form of machine learning or AI. As these tools reshape our industry, those who are able to harness its power effectively will be at the forefront of this revolution. And the last area of disruption we'll discuss today is the advent of Camera-to-Cloud recording. This is a workflow that allows filmmakers to record digital files directly to online servers and into a post-production environment in real time or near- real time, enabling near instant feedback from production stakeholders and accelerating the post-production process. Though such workflows have been theoretically possible for the last few years, the acceleration of remote work thanks to the COVID-19 pandemic resulted in advancements in internet connectivity. Consumer, prosumer, and business pipelines are now reaching the point where uploading material directly from the camera or a recording device is practical. However, this creates some jurisdictional issues on the set. Off-camera recording, such as through a media server, record deck, or hardline ingest system are the jurisdiction of Local 695 recordists. Camera-to-Cloud is, by definition, an off-camera recording and transmission system, both of which are codified in the Local 695 Collective Bargaining Agreement. This does not mean that productions cannot take advantage of these innovations, but it must be done with a Local 695 Video Engineer on-set to oversee such operations. Even when transmission systems are built directly into the camera (such is the case with Red's V-Raptor system) or portable camera monitors (such is the case with Atomos's Ninja V+ video monitor), this is Local 695 work. Before a production can assign this work, a conversation must be had between the involved Local unions, the on-set department heads, and the producers to sort out who will be responsible for what work in a manner that is consistent with the contracts we've all negotiated with one another. NAB 2023 was a wonderful return to form, showcasing countless new devices and tools that continue to push the limits of what is possible in Hollywood. From virtual production to AI and machine learning, the entertainment industry is rapidly evolving and embracing new technologies that promise to revolutionize the way we create and consume content. However, as we embrace these innovations, it is important to be cautious and ensure that they are being used in a responsible and ethical manner. We must also be mindful of the potential consequences, such as job displacement and the erosion of privacy, that come with these new technologies. Ultimately, while the future of the entertainment industry is exciting and full of potential, we must approach it with care and responsibility to ensure that we are building a sustainable and equitable industry that benefits everyone involved.