Issue link: https://digital.copcomm.com/i/1500728
60 PRODUCTION SOUND & VIDEO – Summer 2023 The first National Association of Broadcasters (NAB) trade show opened its doors one hundred years ago in New York City. In the century that followed, NAB grew to become one of the most important annual events to those working in the worlds of film and television. It's where all the latest gizmos and gadgets from the most serious vendors are debuted. Reps from the various companies are there to interface with potential customers; marketing their wares and soliciting feedback from end users. It's like Disneyland for production nerds and, after last year's small return to the Las Vegas Convention Center following the COVID-19 pandemic, this year's centennial celebration was a return to form for this grandiose event. The technology in our industry is changing at an accelerated rate. While digital workflows were only making their way into the mainstream just fifteen years ago, this year's NAB show was dominated by LED video wall systems, cloud-based solutions, and artificial intelligence systems. Digital technologies have never been more integrated into the arts of filmmaking than they are today. Heck, the term filmmaking is, in and of itself, a misnomer at this point, as I saw exactly one exhibit pertaining to actual celluloid film during the run of the convention. The Disruption of Technology at NAB by James Delhauer