Black Meetings and Tourism

March / April 2023

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I N T H E N E W S B M & T ••• March/April 2023 ••• 6 THE GREATER MIAMI CONVENTION & VISITORS BUREAU LAUNCHES NEW AND ENHANCED WEBSITE Rich Storytelling, Personalization and Artificial Intelligence Inspires Deeper Engagement with Miami and Miami Beach The Greater Miami Convention & Visitors Bureau (GMCVB) announced recently the launch of its reimagined website at The new and enhanced site will fea- ture the latest in personalization and artificial intelligence in addition to innovative immersive experiences for deeper storytelling. Visitors active- ly planning a trip to Miami and Miami Beach will now have lightning-fast site searches aided by artificial intelligence designed to learn from user behavior to deliver the most relevant content. The website will allow for dynamic content personalization based on user's behavior. Newly imple- mented keyword tags allow users to explore the site based on their topics of interest, helping travelers achieve a more personalized experience. New persona-based site content will target the follow- ing personas: Explorer, Recharger, Family Traveler, Indulgent Traveler, and the Meeting Planner. The shift from "there is something for everyone" to "there is some- thing for you" is designed to resonate in a deeper way and inspire travel. David Whitaker, President, and CEO of the Greater Miami Convention & Visitors Bureau (GMCVB) said: "The new website will better facili- tate user engagement for our visitors and convention dele- gates, providing them with dynamic resources that uncover the best of the desti- nation. We invite the world to learn more by visiting and exploring ." Arming the would-be leisure visitor with resources such as integrated Localhood Google Stories, TripAdvisor visitor reviews, OpenTable restaurant bookings, and Threshold 360 virtual tours creates a more seamless travel planning experience. Similarly, meeting planners will have access to enhanced features including detailed partner listings and access to meeting space details, floorplans and image galleries. Meeting planners can now search hotels and venues based on their needs while the internal GMCVB sales team is empowered to create personalized webpages for specific meeting planner prospects. Discover the new reimagined website for Miami and Miami Beach available in nine languages: English, Spanish, Creole, Portuguese, German, French, Italian, Mandarin ORANGE COUNTY CONVENTION CENTER CLIENTS PRIORITIZE CHARITABLE DONATIONS AHEAD OF HOLIDAY SEASON During last year's season of giving, the Orange County Convention Center (OCCC) is thankful for its sustainability-cen- tered client partnerships that have produced a positive impact on local nonprofit organizations. Most recently, two of its clients collectively donated nearly 200,000 pounds of food to Second Harvest Food Bank of Central Florida. At the beginning of October, the Academy of Nutrition and Dietetics' Food & Nutrition Conference & Expo (FNCE) con- tributed 3,588 pounds of food to Second Harvest Food Bank. Later that month, the International Fresh Produce Association (IFPA)'s Global Produce and Floral Show set aside 196,285 pounds of food for the organization. "As one of the largest convention centers in the U.S., we continuously encourage and empower our clients to implement sustainable initiatives during their event," said OCCC Executive Director Mark Tester. "We greatly appreciate the efforts of IFPA and FNCE to prioritize these food donations that have created a significant impact on our local community." Second Harvest Food Bank of Central Florida secures and distributes food and grocery products to more than 625 local non-profit feeding programs in seven Central Florida counties, including Brevard, Lake, Orange, Osceola, Seminole, Volusia and Marion. During the Center's 2020-2021 fiscal year, nearly $220,000 worth of food and merchandise, including approximately 13,725 pounds of food, were donated to local organizations, including Great Oaks Village, Second Food Harvest Food Bank of Central Florida, Libby's Legacy, United Against Poverty, One Heart for Women and Children, and Orange County Public Schools. A BOUT THE ORANGE COUNTY CONVENTION CENTER The award-winning Orange County Convention Center provides approximately $3 billion in economic impact to Central Florida annual-

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