Black Meetings and Tourism

March / April 2023

Issue link:

Contents of this Issue


Page 10 of 60

B M & T ••• March/April 2023 ••• 10 N E W S M A K E R S DESTINATION DC ANNOUNCES NEW EXECUTIVE AND SENIOR STAFF Destination DC (DDC) the official destination marketing organ- ization for Washington, DC, recently announced new appointments to its leadership team. "As we think about continued tourism recovery and our strategy for 2023 and beyond, we're investing in our staff to remain aggressive and focused on the ROI of increased visitation to impact Washington, DC's local economy, said Elliott L. Ferguson, II president and CEO, Destination DC. "Our expanded and talented senior staff is the best in the business. They'll help me lead our growing team and strategy across all departments, ultimately benefiting the community." Danielle Davis, Vice President, Communications Danielle has been promoted to vice pres- ident of communications for Destination DC. She joined the organization in 2015 as director of communications. Danielle leads the communications department in execut- ing organization-wide messaging and strate- gy, crisis communications and editorial cov- erage. She expands her communications footprint by providing presentation training, refining messaging and col- laborating on annual campaigns and industry events. She also joins DDC's executive team. "Messaging is at the center of our organization and Danielle leads that for us at every level," said Robin A. McClain, senior vice president, marketing and communications. "She ensures that our stakeholders, media and customers understand what we do and why it matters." Calvin Morgan Director, Information Technology & Business Intelligence A 25-year veteran of DDC, Calvin manages all the organization's IT needs and technical training. Along with auditing current and new technological developments, Calvin is tasked with enhancing DDC's usage of CRM, software and training as well as building future IT sys- tems. He keeps DDC at the forefront of tech- nological trends and advancements. Torri Christian, Director, Marketing As the longest serving member of DDC's marketing and communi- cations team, Torri has held nearly every position from assistant to man- ager to associate director. Torri manages DDC's $5M advertising budg- et in FY23 through DDC's agency of record, MMGY Global. She is responsible for advertising strategy and research. Additionally, she will manage a new paid social media strategy that will complement the impact of DDC's advertising. Andrew O'Connor, Director, Content Marketing Andrew enters his tenth year at DDC with a focus on content marketing and lever- aging new technology, market shifts and changing trends. Managing DDC's content strategy, Andrew leads the team responsible for inspiring travel through, social media, email marketing and publica- tions. His strategy personalizes content for different consumer audiences and connects with their reasons for travel- ing to Washington, DC. Terri Carter, Director, People & Culture Terri has been leading DDC's Human Resources department since she joined the organization in 2016. She was instrumental in converting the payroll sys- tem from ADP to Paycom in 2018 and man- ages both onboarding and deboarding processes for current and former DDC employees. As Director, People & Culture, Terri will expand her team with the position of Talent Acquisition Manager to focus on recruitment, onboarding, talent develop- ment and DEI in the workplace. ASM GLOBAL GROWS ITS INDUSTRY-LEADING COMMERCIAL PARTNERSHIP DIVISION WITH MULTIPLE EXECUTIVE HIRES ASM Globa—the world's leading producer of entertainment expe- riences, venue management and event strategy—has announced three new hires aimed at expanding the company's leverage of its massive 350 global portfolio of arenas, stadiums, theaters convention centers and entertainment zones. In making the announcement, Jason Oberlander, ASM Global's chief commercial officer, said, "We have even more scale, consumer

Articles in this issue

Links on this page

Archives of this issue

view archives of Black Meetings and Tourism - March / April 2023