Black Meetings and Tourism

September / October 2022

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Page 31 of 52

B M & T ••• September/October 2022 ••• 31 M EETIN G S LOVE GOLF R E SO R T S BY RUFUS MCKINNEY C hoosing the right venue for your meeting or conference is a crucial step in the planning process. Select a destination or facility that doesn't resonate with your target audience and you very well may put a damper on attendance, no matter how spectacular your scheduled program may be. Planners are challenged to pick a venue that has the amenities that will boost attendance, while at the same time taking care that these same features that attract del- egates will not also detract from the business at hand. Golf resorts, claim many planners, can offer the perfect balance for a successful meeting event. Organizations like Black Enterprise, the National Coalition of Black Meeting Professionals and Travel Professionals of Color have used golf tournaments as an integral part of the pre-conference activities. Here are a few golf resorts you should consider for your upcoming meeting or conference.

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