24
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LMGI COMPASS
|
Summer 2022
CROWN ROYALE:
KICKOFF WITH CROWN
Five Baltimore dive bars,
markets and backyard
barbecues capture the
immediate vibe of New
Orleans, Philadelphia, Green
Bay, Texas, Minnesota,
Jacksonville and Baltimore
to celebrate the spirit of
"Game Day" across America
as football fans anxiously
await kickoff . Shot on 35mm
fi lm, this 90-second spot is
part of an initiative to inspire
generosity toward hospitality
personnel who make Game
Day great.
HYUNDAI IONIQ 5:
SPIDERMAN - ONLY
WAY HOME
From an isolated roadside
motel to a rural highway,
Spidey must make his way
from his hideout in California
to NY. With no trees or tall
buildings nearby to help him
sling his webs, he is destined
to walk—or hitchhike—until
his savior and sidekick, Ned,
shows up in the Hyundai Ioniq
5. Rosamond and Lebec, a few
hours outside of LA, provide
the expansive landscape for
this comedic spot.
OHRA: DON'T WORRY
ABOUT ENDING UP
SLEEPING WITH THE
FISHES
In this Dutch spot, a man tells
his wife to consider canceling
their car insurance. She
imagines a surreal scenario
that involves an accident
with a mobster boss, and
its dire consequences. Shot
OUTSTANDING LOCATIONS IN A SINGLE COMMERCIAL
Crown Royale: Kickoff with Crown
Hyundai Ioniq 5:
Spiderman - Only Way Home
Ohra: Don't Worry About
Ending Up Sleeping with
the Fishes
entirely in the Netherlands,
the mood of the kitschy
villas and industrial spaces
reference classic American
gangster fare—like
Goodfellas
or The Sopranos—to create
a comedic warning about not
having car insurance.
RENAULT: MEGANE E
TECH
Set against magnifi cent
historical locations, Buenos
Aires, Argentina, becomes
a magical city populated
with horses and the new
electric Renault. Silent
and non-polluting, the car
navigates dreamily amongst
the equine beauties, past
the Colon Theatre and along
the Avenida Corrientes. The
spot features locations in the
colorful Caminito La Boca
before the Renault lets loose
with its own horsepower on
the open highway.
ROLLS-ROYCE BLACK
BADGE: EMBRACE THE
NIGHT
Liverpool takes on a futuristic,
Gotham- style nocturnal vibe
as the playground for the
Rolls-Royce, as it snakes its
way through city streets or
lands at the perfect vantage
point to frame the sparkling
city behind it. Filmed over
fi ve nights in North Wales and
Liverpool, the Flintshire Road
Bridge was shut down for two
nights as aerial and dynamic
ground shots captured the
eff ortless Rolls-Royce at
high speeds. The heritage
Dockland area of Liverpool
and the exterior of the
Liverpool Museum was used
for the other sequences.
Renault: Megane E Tech
Rolls-Royce Black Badge:
Embrace the Night
