Issue link: https://digital.copcomm.com/i/1467606
For Members T he onsumer Technology Association returned to as Vegas in January for its prestigious CE S technology event in person, after going online last year due to the pandemic. Considered one of the most inuential tech events in the world, S welcomed more than 40,000 attendees who perused new gadgets and heard remarks from industry leaders at Samsung, General Motors and health care comany Aott as, among others SAG-AFTRA National xecutive Director Duncan Crabtree-Ireland joined the global roster with a featured talk in Sace Studio moderated y ames oteci, addressing performer rights in the metaverse at right and video below) . We're always concerned about the rights of our members being protected," Crabtree-Ireland stated. specially their right to consent to the use of their image and their likeness." Current performance issues include an artist's work being used to create virtual actors, deepfakes, digital scenes, AI-enhanced music and NFTs, long after the contracts with companies have been concluded. If you're one of the creators and consented to it, then it just becomes a uestion of whether it's being monetized and are you being included in that," Crabtree-Ireland noted. People involved in the original creation are entitled to participate in its exploitation." As digital tech continues to develop, decisions regarding the structure of regulatory and contractual frameworks will be paramount to ensure artists can protect themselves in these environments, according to Crabtree-Ireland, and creating appropriate boundaries between companies and performers is a SAG-AFTRA priority. Du Cr Ir Ta Pe Ri Di Ag