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SOUND LIBRARIES www.postmagazine.com 23 POST JAN/FEB 2021 ENDLESS NOISE PARTNERS WITH SOUNDCLOUD TO LAUNCH CURATED LIBRARY SANTA MONICA, CA — Music and sound design company Endless Noise has launched the Endless Noise Music Library in a strategic partnership with SoundCloud, all with the goal of providing a uniquely-curated compilation of artists from their vast platform. The new library can be accessed online (https://library.endlessnoise.com) and is initially comprised of 2,000 tracks, including 500 songs. The library represents highly curated music tracks culled from the works of Endless Noise composer/conductor/musician Jeff Elmassian and his partner/creative director Dave Chapman, along with dozens of their in-house and freelance composers. The Endless Noise Music Library will be built up to 5,000 tracks, with the idea of changing those tracks every year. Concurrent with its launch, the new Endless Noise Music Library has already provided tracks for a number of productions. Tracks have been used in promo- tional trailers for the upcoming Marvel feature Black Widow, the Disney movie The New Mutants, the upcoming Death on the Nile, and the upcoming Crazy Rich Asians 2. On the commercial front, music has been used in spots for Miller Lite, NFL, Ford, MLB, Nordstrom and Adidas. Television shows using their mu- sic include Life Below Zero, Million Dollar Listings, Claws, Keeping Up With the Kardashians and Black-ish. In related news, Elmassian and Chapman recently remixed a piece of exist- ing music for a Ford commercial featuring the voice of Bryan Cranston. The duo also provided the musical editorial and arrangement of that existing track for the spot. At the beginning of 2021, Endless Noise was hired to oversee all music, au- dio and audio post production for a new, upcoming streaming series called The Box. The Endless Noise Library, in partnership with SoundCloud, will be used to provide all of the music and songs for the show. According to Elmassian and Chapman, the SoundCloud relationship, which will help differentiate Endless Noise from other music libraries by providing an unlimited number of fresh songs from new music artists, represents "the future" of the larger Endless Noise model. "After many decades of archiving our high-end music tracks, we have finally decided to open up our vaults and make our music available on a broad scale to the entertainment and advertising industries, as well as to the general public, for the first time ever," Elmassian explains. "In partnership with SoundCloud, we have spent many hundreds of hours performing realtime curation of this new library, so that music supervisors seeking exciting music won't have to sit and listen to thousands of tracks from the huge music library houses that offer mile-wide choices, many of which have been used countless times before." "We are not here to compete with the APMs of the world," adds Chapman. "Our new library is purposefully small and incredibly unique and diverse. We are perhaps the only music library that is run by musicians and composers — the same people who created these tracks. As a result, we will be able to remix the tracks at a level that no other library has the ability to do, since we understand the needs of producers, supervisors and editors in terms of being able to modify the music they've requested if necessary. The new Endless Noise Music Library in partnership with SoundCloud offers users high-end quality over quantity!" MEGATRAX'S NEW SYNC HERO LABEL TARGETS TV PRODUCTION LOS ANGELES — Independent production music company Megatrax (mega- trax.com) has launched a new label called Sync Hero, its first in five years. Sync Hero was created for in-show TV use and features underscores and beds that are well suited for scene setting and storytelling. The label is designed to serve as a valuable tool to producers, creators and sound editing professionals. With music that is daring, dramatic, playful and powerful, Sync Hero can be used in reality TV programming, game shows, competitions, investigative news and sports coverage. Nine albums are already available as of the launch, and many more are currently in production. Sync Hero recognizes that television spans a wide variety of genres and styles. The "Cool, Calm, and Collected" release is a collection of laid back, smooth and sultry R&B tracks. "Exploring Wilderness" can be described as dark and suspenseful, wild tribal percussion beds. And "Electronic Lifestyles" features energetic, youthful electronic dance music with an international flair. "Sync Hero was born out of a desire to put the perfect track into the hands of our clients, which is why we landed on 'to the rescue' as the label's rallying cry," explains James Clarke, director of marketing at Megatrax. "We wanted to position the client themselves at the center of the label's story. Ultimately, our client is the Sync Hero, and we wanted the label to represent them as much as the music is intended to serve them." Megatrax offers 19 distinctive catalogs comprising over 200,000 tracks in every musical style and genre. Founded by composers Ron Mendelsohn and J.C. Dwyer in 1991, the company maintains recording studios in Los Angeles and offers custom scoring services for all media.