Issue link: https://digital.copcomm.com/i/11672
Red Spots day or so to prepare the files, the client was still able to drive cost and time savings by doing everything, from soup to nuts, here.” Additional Red-originated spots posted at Beast San Francisco include Clorox 2’s More Loads, Less Green, Round Table’s Cheetz-A-Pizza and Sega’s Airplane for Mario & Sonic at the Olympic Games. STREAMLINED WORKFLOW Red-originated projects have achieved Nice Shoes provided color correction for this Robin Hood Responds PSA. teractive to give “clear and concise advice about the best way to shoot and deliver across multiple platforms,” Ettinger explains. “We engage with production companies, di- rectors, agencies, IT people and more. But in the end, collaboration makes things better.” And as post houses have devoted time, effort and technology to bringing Red transcoding in-house, they have also had to figure out how to monetize the process which approxi- mates film dailies. Although the details of every Red post workflow are different, Beast’s San Francisco office uses RedCine for transcoding, cuts on Avid or Final Cut Pro systems, and finishes on a pair of Quantel eQs, one running Pablo for digital color correction.“If you shoot dig- ital and are comfortable color correcting in the box, you can do it all in one place with us,” Ettinger points out, “or, if you like, you can still work in a conventional manner and go to a color-grading facility.” A recent spot for EA Games’ EA Active Wii workout game from Draft FCB/SF was shot on Red by Teak/SF director Drea Cooper. Beast’s Brian Lagerhausen did the Red transcoding and the Avid offline, then went back to the RAW files to make ProRes files for Dave Burghardt, who handled the color correction, compositing and conform- ing in eQ.“The spot had a really ambitious turnaround,” says Ettinger.“Although it took a critical mass at New York City’s Nice Shoes (www.niceshoes.com), where they include a warm and fuzzy Country Crock Breakfast Time spot; a series of moving, multi-image PSAs for robinhoodresponds.org; and comedic Hispanic-market Continental Air- lines commercials. “I think, initially, the idea of shooting digital was forced on agencies or production com- panies by cost consultants with the idea of saving money. Over the last six months they’ve discovered it has some hidden costs, but the workflow certainly works to their benefit,” says partner/ colorist Chris Ryan. “Red, in particular, has momentum right now. For many directors and DPs shooting www.caldigit.com Edit One Edit Two Edit Three Graphics Audio CalDigit SuperShare A New Way to Share. Serious Storage. Shared. The CalDigit SuperShare is a revolutionary solution to the traditional SAN. Based on direct connect PCIe technology, the CalDigit SuperShare is an extremely fast hardware solution that allows users to access a pool of shared storage simultaneously. This effective collaboration makes sharing CalDigit storage solutions easy, fast and affordable. CalDigit Storage The strengths of the CalDigit SuperShare Affordable - More affordable than Fibre SAN solutions. Longer Cable Lengths, More Bandwidth - SuperShare 20Gb/s, 100M Laptop Support - Allows users to use laptops in the SAN network. ASTT - Active Sustained Transfers Technology in a SAN solution. Cross Platform - Mac, Window & Linux can access the same storage. No Expensive Host Adaptor Required No Latency, No Conversion 22 Post • June 2010 www.postmagazine.com