Post Magazine

June 2010

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Bits & Pieces Prime Focus’s stereo 3D pipeline L OS ANGELES — Prime Focus (www.primefo- has expanded its global stereoscopic 3D pipeline, increasing capabili- ties at all 16 of its locations around the world.The company is currently putting the finishing touches on a new 65,000-square-foot headquarters in Mumbai, which will house seven stereo 3D theaters and over 600 artist seats. What Post readers are experiencing Right Now duced by Nutopia, the series is a comprehensive look at the country and spans events ranging from the time of the pilgrims to the USA’s current president. Prime Focus used Film- Prime Focus handled color grading, online and audio post services for The History Channel’s America The Story of Us. At Prime Focus’s Hollywood studio, efforts are being refocused on delivering stereo 3D creative ser- vices, including 2D-to-3D conversions, and editorial and VFX for entertainment. In support of this effort, Prime Focus is building out 200 new artist seats and has upgraded much of its pre-existing post infrastruc- ture — including its DI suites, telecine bays and theatres — to be stereo 3D capable, supporting both RealD and Dolby stereo projection.There are also plans to build a 45-seat, stereo-enabled screening room. Stereoscopic supervisor Jeremy Nicolaides has also joined the Hollywood team. His stereoscopic credits include work on Alice in Wonderland, Arabia 3D, G-Force 3D, Journey to the Center of the Earth 3D and U2 3D. Prime Focus producer Bridgitte Krupke has been promoted to executive producer at the studio, and Chris Del Conte was recently named se- nior producer. Both will oversee 2D-to-3D conver- sion projects. The company’s London location is also ready for stereoscopic work, having installed a 2D-to-3D con- version pipeline.The location has plans to expand into a new space to accommodate an additional 200 visual effects artists. In related news, Prime Focus’s London and New York facilities recently contributed to the 12-part History Channel series, America The Story of Us. Pro- 4 Post • June 2010 Light’s Baselight to grade the series, and also handled audio and online services.The stu- dio used its proprietary Clear content and workflow man- agement platform to manage elements for the program. Clear also aided Prime Focus during the disruption caused by volcanic dust that affected European airspace, as two episodes were sent electronically across the Atlantic. Richard Fearon graded the series with fellow col- orist Graeme Hayes. Prime Focus’ Phitz Hearne and Rada Danilovic handled audio for the series, including sound design and mixing.The series was edited by Ben Goold. Prime Focus’s Ronnie Newman and Alex Pickering performed the online edit. BOOKS: I'm currently reading "Where Men Win Glory:The Odyssey of Pat Tillman.” It’s a great book about a true American hero, written by Jon Krakauer, who also wrote “Into the Wild” and “Into Thin Air.” MUSIC: As for what's playing on my iPod, it would be the latest Coheed and Cambria album; "Year of the Black Rainbow." It’s the last piece to a five- album story about a couple named Coheed and Cambria, who have to kill their only child to prevent a world wide war. It also has a set of graphic novels that coincide with the story. APPS: I'm currently addicted to the MacGruber app for disassembling bombs and Battle Bears, where you are a bear with various weapons that has to fend off zombie bears. Good times. – Brandon Heaslip Oasis Imagery Hollywood “If you need something new, consider the following: borrow it from a friend or colleague; rent it from a local shop; buy used from a local thrift store or second-hand store.” — Lauren Selman, Reel Green Media green ideas

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