The Tasting Panel magazine

March 2013

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A-Head on Premise PHOTO: ANNE WATSON MARKETPLACE test drove Deadhead Rum for all you retailers out there when we stopped by Hi-Time Cellars in Costa Mesa, CA. There we met with Spirits Specialist and tiki-lover Forrest Cokely, who explained that the unique packaging is as eye-catching as it gets. ���The initial reaction has been, ���That���s hilarious,��� or ���That���s awesome,��� but no matter what, it���s followed up with, ���I have to buy it.������ Cofe Category Report These days, there���s more to cofe than regular or decaf. This month, MARKETPLACE takes a lok at thre cofe products that are making us rethink the power of the bean. Cofe in the Cold I think we can all agree that iced coffee is awesome, right? But sometimes, those creamy, sweet refreshing treats come with high calorie counts and tons of artiicial sweeteners that don���t jive with today���s consumers��� healthy habits. Keeping the java game jumping is Real Beanz Iced Co���ee, an all-natural, nutrient enriched product line, all made with premium brewed coffee and reduced-fat milk. We love the low-cal energizing effect of Diet Cappuccino, and an indulgent mid-afternoon Mocha is a perfect pick-me-up. Creamy, sweet, delicious and better for you than the average treat? Sign us up. www.realbeanz.com A Syrup For Al Seasons Forrest Cokely is the Spirits Specialist at Hi-Time Cellars in Costa Mesa, CA But Cokely thinks there���s more to this Caribbean coast���made rum (see page 82 for more info) than standout packaging. ���Customers have been really surprised at how good it is, so they���re deinitely coming back for their second and third bottles,��� he says, offering coffee, butterscotch, caramel and light baking spices as his tasting notes. Though Deadhead is a relative newcomer to the market, Cokely thinks this unique brand has just scratched the surface: ���Come Halloween,��� he says, ���it���ll be a slam dunk.��� www.deadheadrum.com If you���re a native Rhode Islander, you���re probably familiar with coffee milk, the oficial drink of the tiny state, made by blending coffee syrup and milk in a chocolate milk-like concoction. Now, bringing coffee milk to the masses is Dave���s Co���ee, the family-owned coffee roasting company whose retro-looking coffee syrups are breathing new life into milk everywhere. With two all-natural lavors to choose from, Dave���s Coffee syrups offer a real coffee lavor proile, combined with cane sugar sweetness. But there���s more to this syrup than milk: Dave���s Coffee syrup makes for great glazes, and we think the coffee cocktail possibilities are endless. www.davescoffeestore.com C Is for Cofe . . . and Cognac For over 150 years, the name Camus has been synonymous with worldclass cognac. But now, the venerable Maison Camus is putting its blending skills to the test with its new line of Maison Camus Co���ee, custom-blended roasts that are perfected using the same standards of excellence that the cognac house has used for generations. Packaged immediately after roasting to preserve freshness, MARKETPLACE really woke up to the nuanced nutty lavors in the Camus Signature Blend, and we can see that Camus is killing two birds with one stone for the after-dinner crowd: Whether it���s a cognac or a coffee, Camus has something for everyone! www.camuscoffee.com march 2013 / the tasting panel / 133

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