Issue link: https://digital.copcomm.com/i/113109
MILLENNIAL MOVER: Jellybean Wines MILLENNIAL MOSCATO: Bartenura The one basic trait that all younger generations possess is an appreciation for people and companies that take the road less traveled. And if you go where no one has gone before, you���re a shoo-in. Such has been the reception for OFFbeat Brands, a California company marketing a line of easy-sipping, highly enjoyable products under the name of Jellybean Wines. ���Our wines hit the sweet spot for Millennial consumers,��� says Mike Kenton, CEO of OFFbeat Brands. ���Vibrantly colored labels and a stylish scripted logo type create a fun and visually exciting proposition. Adding to that, Jellybean���s lush and elegant lavors, inished with just the right amount of sweetness, results in a winning combination.��� OFFbeat���s range of wines include in part the 2010 Jellybean Red Wine Blend, a combination of grape varieties from the Catalunya region of Spain, the 2011 Jellybean Moscato and Moscato Ros�� from Italy and the 2011 Jellybean Bubbles, a Spanish cava. The line SRP is $9.99. OFFBeat Brands also markets a Millennials friendly line of Spanish Sangrias called Slices. OFFBeat Brands Its broad Millennial appeal has made Moscato among the fastest growing wine varietals. A quick swirl, sniff and sip of Bartenura Moscato (SRP $12.99) is all it takes to understand what all the fuss is about. The bestselling brand of its type in the world, Italian-born and -bred Bartenura is a light aperitif wine with a slight spritz, a lush fruity bouquet, ample acidity and a long balanced inish. Bartenura Moscato makes an ideal entry wine, which in part explains it immense popularity on-premise. According to A. C. Nielsen, the brand has the largest market share of any Moscato in the U.S. and controls an estimated 38% market share on-premise. Now the company has added two line extensions that are sure to attract the Millennials��� attention: Bartenura Sparkling Moscato and Bartenura Sparkling Ros��. The two dolce spumantes are exuberant, lavorful and delicious. According to Marketing Director David Levy, ���Social media has helped the brand create a loyal, diverse and fast growing fan base.��� Royal Wine Corp. MILLENNIAL MASTERPIECE: AnestasiA ���Sensational Spirit��� Vodka MILLENNIAL MOVER: RumChata Rum Cream It���s practically impossible not to stare at AnestasiA Vodka ($39) on the shelf. Its attention-grabbing, Italian glass bottle, created by New York industrial designer Karim Rashid, is riveting and does a commendable job creating anticipation for the premium vodka it contains. AnestasiA Vodka is produced in Bend, Oregon from organic, locally grown corn and spring water drawn from the Cascade Mountains. The ingredients are fermented and distilled ive times. To ensure essential purity, the naturally gluten-free vodka is rigorously iltered through charcoal and crushed volcanic rock before being bottled at 40% alcohol by volume (80 proof). The clean, crisp neutral vodka has one unexpected twist. Its mouthfeel has a light, yet easily discernible spritz, created by infusion with botanicals that produce a bouquet reminiscent of mentha, vanilla orchid, black cardamom and pepper cloves. The light tingle on the tongue is quite pleasant and adds to the overall experience. The vodka���s neutrality makes it ideally suited for use in crafting cocktails, as well as serving neat with a slight chill. Millennials will also appreciate the brand���s packaging is all produced with recycled materials. MHW Ltd. This Rum Cream is crafted with premium rum imported from the Caribbean and the same ingredients used to make traditional horchata���real dairy cream, rice, vanilla and cinnamon. Although featured in many delicious cocktails or mixed drinks, RumChata also tastes marvelous wearing nothing but a slight chill. It can also ind uses in the Millennial kitchen; try adding a quarter cup of RumChata to your favorite French toast recipe for a wake-up sensation. We���ve raved about RumChata in these pages before, noting its luxuriously tonguecoating satin texture and its rich notes of cinnamon and vanilla. The certiied gluten-free product needs no refrigeration after opening. The cream has been homogenized with the rum and the alcohol acts as a preservative. Despite its creamy, rich lavor, RumChata contains no trans fat, giving it a guilt-free groove. ���RumChata delivers on expectations of great lavor and quality to Millennials, as well as the appreciation for a one-of-a-kind spirit,��� says Tom Maas, RumChata Founder and Master Blender. ���Discovering RumChata becomes a unique experience that they���re excited about sharing with friends.��� www.rumchata.com 124 / the tasting panel / march 2013