Issue link: https://digital.copcomm.com/i/113109
MILLENNIAL MESSAGE: TXT Cellars The number-one rule in marketing is to establish a connection with your target audience. The stronger the connection, the better your prospects. Launched in September 2011, TXT Cellars is dedicated to marketing wines meant for everyday consumption. And what better way to make a strong connection with the all-important Millennial generation than to create a line of varietals sporting readily identiiable text messages? ���With TXT Cellars, our goal was take the intimidation factor out of wine by using the concept of texting, which almost everyone���especially Millennials���can relate to,��� says Mark Tucker, Director of Marketing for importer Vision Wine & Spirits. ���Each text on the labels can easily relate to what kind of day you are having. What better bottle to bring to a friend���s house after a bad day than TXT Cellar WTF!!! Pinot Noir?��� The avant-garde and brightly packaged range of TXT Cellar wines hails from Germany and includes OMG!!! Chardonnay, LOL!!! Riesling, LMAO!!! Pinot Grigio, CYA!!! Shiraz, GR8!!! Cabernet Sauvignon and bestselling WTF!!! Pinot Noir. Suggested retail price is $9.99. www.txtcellars.com MILLENNIAL MISCHIEF: Coney Island Carlo Ultra Premium Vodka Search as you may, you���re not going to ind a more engaging line of spirits and wines than those marketed under the name Coney Island Carlo. In addition to producing this ultra-premium vodka, the parent company���C&C Distributors of Fine Wines and Spirits, Inc.���makes a full line of wines and spirits, the likes of which are singular and very Millennial in concept and execution. ���I am of the Millennial generation, and I can attest that we look to purchase items that have a greater value than cost,��� says company co-owner Chiarina Marie Argenziano. ���Our products present themselves with authentic charismatic packaging and excellent quality at a fair market price. Our eye-grabbing packaging design features original limited edition collectable tattoo art on each bottle of spirits. It is a value-driven effort for a value conscious generation . . . my generation.��� In addition to the vodka, which is made with a secret patented process, the Coney Island Carlo line of spirits currently includes a 100% Agave Tequila, Caribbean Rum, Spiced Rum, Bourbon Whiskey and Gin. The brand���s wine portfolio includes California-sourced varietals Petite Sirah, Pinot Grigio and Cabernet Sauvignon. www.coneyislandcarlo.com MILLENNIAL MIRACLE: Thorny Rose Wines If nothing else, the ongoing economic hard times have taught Millennials to be savvy with their money. When it comes to drinking wine, the ���in generation��� is looking for great taste at a low price, all wrapped up in a classy-looking package. It���s fortunate for Millennials���and the rest of us���that Washington State���based Thorny Rose Wines easily exceed these expectations. ���Millennial wine drinkers exhibit signiicant attitudinal differences. They are non-traditional, creative and adventurous,��� observes Marketing Manager Paige Guzman. ���Thorny Rose allows them to carve their own path and make their own rules about drinking wine. Our consumer is focused on selecting quality wine, with attractive packaging and at a reasonable price, which is what Thorny Rose is all about.��� The grapes used to make the acclaimed Thorny Rose 2009 Cabernet Sauvignon, for example, are grown in Washington State���s Columbia Valley, where cool nights and warm days help bring out the grape���s natural acidity. Comprised of 83% Cabernet Sauvignon and 14% Merlot with the balance Syrah, the dry, lavorful wine is tank- and barrel-aged in medium-charred American oak. ���Thorny Rose wines are edgy and approachable, with a medium-bodied style perfectly suited for Millennials,��� says Guzman. Thorny Rose offers a complete line-up of high-quality, balanced wines sourced from the preeminent wine growing regions in the world.��� The portfolio includes hot varietals like New Zealand Sauvignon Blanc, Washington State Pinot Grigio and Red Blend in addition to Cabernet and Chardonnay. The line SRP is $11.99. Constellation Wines U.S. 122 / the tasting panel / march 2013