The Tasting Panel magazine

March 2013

Issue link:

Contents of this Issue


Page 72 of 148

LAUNCH PAD Steven Caldeira, President of Next Level Spirits, introducing Lovoka to the U.S. market. To Lovoka, TAKING A NEW VODKA LIQUEUR TO THE NEXT LEVEL story and photos by John Curley 68 / the tasting panel / march 2013 with Love T he story of Lovoka���a vodka-based caramel fusion liqueur that has just hit the United States���is a family affair. Lovoka was irst crafted in South Africa by a cutting-edge group of spirits aicionados at the Alternative Beverages Company. These savvy and sophisticated businessmen wanted something premium and high-end, but they were also looking for a product that could entice those new to drinking and intrigue those that already consider themselves spirit connoisseurs. They knew that natural ingredients and pure lavors would be important in developing a spirit that created an enjoyable drinking experience. Finally, after a year of development, Lovoka hit the South African stores and clubs in late 2010. And the market went boom.

Articles in this issue

Archives of this issue

view archives of The Tasting Panel magazine - March 2013