The Tasting Panel magazine

March 2013

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Page 113 of 148

PHOTO COURTESY OF PURITY VODKA Winning on PURITY VODKA IS THE WORLD���S MOST AWARDED ULTRA-PREMIUM VODKA Taste by Fred Minnick Purity Vodka Master Blender Thomas Kuuttanen with the Grand Vodka Master award at The Spirits Masters in London. A liquor rep walks into the bar and tells the bartender, ���So, I���ve got this vodka . . . ��� The bartender shrugs. Somehow, someway another vodka has entered the market. If you���ve been in this business long enough, you���ve no doubt had this conversation with a colleague: How can we possibly taste yet another vodka? Andy Glaser, CEO of Purity Vodka, has faced the ���Oh, another vodka��� stigma since he joined the company in 2011. ���One of the things I love to say when I go to a new distributor or a stand in front of a new sales force is: ���Hi, I���m Andy Glaser from Purity Vodka. Let me tell you about my vodka,������ Glaser says. ���They roll their eyes thinking, ���Oh my god, not another vodka.��� ��� He then relishes the challenge of convincing a jaded audience that not march 2013 / the tasting panel / 109

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