Issue link: https://digital.copcomm.com/i/1097515
16 DGA QUARTERLY FOCUS MADISON AVENUE | CONTINUED and look "more hip-hop and less painter," Sanders says. Hundreds of pairs of sneakers "of dubious origin" came from street vendors. The job, with about two weeks of post- production, illustrated the nimbleness re- quired for commercial work, which "trains you very well for fi lmmaking," says the vet- eran director of Ghost in the Shell and Snow White and the Huntsman. And the fi nished product, with its catchy Cosmo Sheldrake soundtrack, showed the iconic brand was willing to push its own boundaries. "I wanted it to break the mold a bit and do something with more guts and real, visceral energy," Sanders says. "This isn't as safe as some of their other commercials, and they went for it."® "It's not that I don't trust visual e ects, I just prefer to do it on set." — Rupert Sanders » A two-time DGA Award nomi- nee for commer- cials, Sanders has directed spots for Verizon, Nike and Sony PlayStation. PHOTO: EVERETT